Senior Field Marketing & ABM Manager, EMEA

London, UK (On-site)

£110K/yr – £150K/yrSenior Level5+ years expFull time

Posted 5 days ago

Job Summary

Own and scale EMEA field and ABM programs across multiple markets, partnering with sales to shape territory strategy and pipeline, while testing unconventional tactics to drive measurable impact.

Job Description

Responsibilities

  • Define the EMEA go-to-market strategy for field programs: what we do, where we show up, and how we win across UK&I, DACH, Benelux, and the Nordics.
  • Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
  • Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, and content, navigating the practical realities of multi-country execution [shipping, VAT, GDPR, local vendors, language].
  • Partner with sales to understand territory priorities, account dynamics, and pipeline gaps, then actively participate in deal strategy, not just event execution.
  • Adapt what works globally and kill what doesn't travel. Bring the best of our US programs to Europe, and feed EMEA-born ideas back the other way.
  • Track impact through account engagement, pilots started, velocity, and closed-won revenue.
  • Create tight feedback loops with Sales leadership on both sides of the Atlantic to continuously improve territory strategy and program effectiveness.
  • Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Requirements

  • 5-7+ years experience in field, experiential, growth, or ABM marketing.
  • Experience running programs across multiple European markets, not just the UK.
  • Proficiency with Salesforce, Hubspot [or similar], and intent tools [6sense, Demandbase, or similar].
  • Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
  • Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
  • Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
  • Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
  • comfortable moving fast, experimenting, and adjusting in real time.
  • Strong collaborator who earns trust with Sales quickly, including with a US-based marketing team across time zones.
  • Comfortable with 25% travel across EMEA, up to 50% seasonally.

Preferred

  • Previous experience marketing to IT, Engineering, or Security leaders.
  • Experience as an early or first marketing hire in a new region.
  • Additional European languages.

Benefits

  • Impact : Be a key player in shaping the success of our product and company.
  • Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture : Join a culture that values innovation, ownership, accountability, and fun.
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Serval

Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management. Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.

San Francisco, California, USA
51 employees (4 in marketing)

Salaries

Posted range

£110K/yr – £150K/yr

Taken straight from the job posting.

See all Serval salaries

Marketing Team

Marketing Team Size
2 (4% of company)
Median Tenure
0.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$122M
Last Raise
$75M
Series B, 3 months ago

Funding History

  • Dec 2025
    Series B • $75M
  • Oct 2025
    Series A • $47M

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$30.8K
Traffic Source Mix
Search
33.6%
Direct
44.5%
Referral
5.7%
Social
14.5%
Paid
1.5%

Headcount Trend

Current headcount: ~51
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Senior Field Marketing & ABM Manager, EMEA

Serval · London, UK · On-site