Responsibilities

• Strategic Ownership: Define and execute the field marketing strategy for your specific segment(s) aligned with corporate objectives, marketing goals, and sales targets. Own end-to-end planning and execution of strategy and tactics. Design repeatable, scalable programs and processes that generate predictable pipeline growth.
• Data-Driven Strategy: Build and refine a field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics.
• Pipeline Management: Deliver measurable pipeline targets with full accountability for conversion across your segment(s), target accounts and vertical segments. Optimise programs and processes that continuously improve conversion rates.
• Stakeholder Engagement: Build strong relationships and alignment with key stakeholder organisations including Sales, Channel, BDR, Corporate and Regional Marketing, Marketing Services – Operations, Integrated Campaigns, Digital.
• Impactful Content: Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy. Support the sales team by identifying assets and customising content to execute successful campaigns to support the sales motion.
• Partner Campaigns: Create and execute joint go-to-market strategies supporting pipeline generation goals with key partners.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required).
• Pipeline Expertise: 7+ years scaling field marketing programs in fast-growing tech companies, with direct pipeline accountability and proven track record of exceeding revenue targets.
• Revenue Growth: Deep understanding of demand generation funnels, sales processes, and revenue operations in B2B environments.
• Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
• Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact
• Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using Salesforce, Marketo and other data analysis platforms
• Communication: Exceptional written and verbal communication skills
• Program Management & Operational Rigor: Highly organised with the ability to prioritize and deliver results across multiple demand generation initiatives in a fast-paced environment.
• 20%-25% domestic travel