Responsibilities

• The Senior Field Marketing Manager is responsible for driving demand generation, pipeline acceleration, and market engagement in support of regional sales objectives. This role develops and executes integrated marketing programs that increase brand awareness, generate qualified pipeline, and support revenue growth.
• Working closely with sales leadership, channel partners, and cross-functional marketing teams, the Senior Field Marketing Manager ensures marketing initiatives align with business priorities and deliver measurable pipeline contribution and return on investment.
• Develop and execute field marketing programs that generate demand and accelerate sales pipeline.
• Partner closely with sales leaders and account teams to identify pipeline gaps and deploy targeted marketing initiatives.
• Plan and manage integrated campaigns including digital marketing, webinars, account-based marketing (ABM), and field events.
• Track and report campaign performance, pipeline contribution, and ROI.
• Adapt and execute global marketing initiatives to align with local market opportunities and customer needs.
• Deliver multi-channel campaigns designed to drive engagement across priority industry verticals.
• Support strategic accounts with targeted account-based marketing initiatives.
• Develop joint marketing programs with channel partners, distributors, and system integrators.

Requirements

• 7–10 years of experience in B2B marketing, demand generation, or field marketing roles.
• Bachelor’s degree or equivalent combination of education and experience.
• Proven ability to develop and execute integrated marketing programs that drive pipeline and support revenue growth.
• Strong collaboration skills with sales teams and cross-functional stakeholders.

Preferred

• Experience in Unified Communications, Contact Center technologies, or Cloud transformation solutions
• Familiarity with CRM and marketing automation platforms such as Salesforce.
• Experience supporting multiple markets or regions.