Senior Field Marketing Manager

Broomfield, CO (On-site)

$110K/yr – $130K/yrSenior Level6+ years expSalaried Ft

Posted 9 days ago

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Job Summary

Own the integrated events portfolio from strategy to ROI, leading executive roundtables, webinars, pre-event demand, on-site execution, post-event follow-up, and ABM plays to drive pipeline.

  • Own end-to-end event portfolio including budget and ROI decisions
  • Lead executive engagement programs and webinar-driven pipeline
  • Coordinate pre-event demand, on-site execution, and post-event attribution

Job Description

Responsibilities

  • Integrated events strategy & portfolio . Own the annual demand-events calendar and budget across in-person events, executive roundtables, and webinars in target verticals. Decide the format for each moment – attend/exhibit/speak/sponsor/host/broadcast – and ROI-rank the whole portfolio each year against cost per opportunity.
  • Executive roundtables . Own an intimate, invitation-only roundtable program for priority accounts and senior buyers – theme and agenda, target invite lists, venue and hosting, executive participation, and the follow-through that turns a dinner conversation into a pipeline conversation.
  • Webinar & digital events program . Own the webinar calendar end to end – topics and speakers, promotion, registration and attendance goals, live production, and the on-demand afterlife. Partner with Content on narratives that map to Choice Digital’s disbursement story and regulated-market positioning, and treat every registrant as a demand signal, not a view count.
  • Pre-event demand (build-up) . With Growth and Content, run pre-event campaigns for every format – target attendee and invite lists, paid + outbound, meeting-booking, and gated content offers – so the room is the right room before the doors open.
  • On-site & live execution . Booth build, logistics, shipping, staffing, speaking coordination, and the live Choice Suite demo; hosted dinners and sponsorships; clean, complete lead capture on every channel, in-person or virtual.
  • Post-event conversion . Fast follow-up sequences, contextual lead handoff to sales, recap content, and retargeting – with RevOps ensuring capture and attribution hold across the full portfolio.
  • Account-based & regional field plays . Regional events and account-based field plays for priority accounts and verticals, coordinated with sales and the roundtable program so the highest-value accounts see a connected sequence of moments.
  • Vendor & budget management . Manage vendors, contracts, booth property, webinar platform, and giveaways; track spend against the events budget and shared event-assets line.
  • Measure & optimize . Own scorecards for every format (before/during/after) and the portfolio’s cost per opportunity; kill or double-down on programs by the numbers.

Requirements

  • 6+ years of experience in B2B field, events, or integrated demand marketing – ideally in regulated, complex, or fintech/payments categories
  • Experience owning an event portfolio end to end – including budget and ROI decisions – spanning both in-person events and digital/webinar programs, not just logistics
  • Ability to run an executive-engagement or roundtable program, or a webinar program with real pipeline accountability
  • Strong project and logistics management under deadline
  • A demand mindset – you measure everything by pipeline and opportunities created, not attendance
  • HubSpot proficiency and experience partnering closely with RevOps on capture and attribution; Salesloft familiarity; comfort with a webinar program; strong AI-assisted workflow
  • Must be able to lift and carry up to 50 lbs regularly and up to 75 lbs occasionally, with or without reasonable accommodation, to load, unload, and assemble trade show booth materials and spaces
  • Ability to travel up to 40%

Preferred

  • Experiential/booth design sense and speaking-program management
  • Experience marketing into utilities, energy, or other regulated buyers

Benefits

  • Competitive annual compensation range of $110,000 to $130,000
  • Annual bonus linked to company success and your personal performance
  • Equity offerings through stock options
  • 401(k) retirement savings match (up to 4%)
  • Flexible PTO policy
  • Company paid holidays
  • Medical, Dental, Vision, and Life Insurance
Choice Digital Corp logo

Choice Digital Corp

At Choice Digital, we make it easy for organizations to deliver funds in flexible, secure ways that meet people where they are, transforming routine payments into trusted experiences. By adapting to how people live, earn, and access money, we help essential organizations deliver disbursements that are fast, branded, and built for trust—at every step.When payments feel simple, people feel supported.

Founded in 2021
Broomfield, Colorado, USA
37 employees (2 in marketing)

Traffic Signals

Monthly Visitors
940
Traffic Source Mix
Search
7.2%
Direct
36.2%
Referral
8.6%
Social
4.5%
Paid
0.5%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
1