Responsibilities

• Strategic Marketing Leadership: Partner with the Area Marketing Manager and Regional Sales leadership to develop and execute a comprehensive field marketing roadmap that aligns with national business goals.
• Integrated Campaign Management: Oversee end-to-end execution of complex events, including large-scale tradeshows, technology fairs, and exclusive partner appreciation events, ensuring each initiative is tied to clear lead-generation objectives.
• Data-Driven ROI & Analysis: Take ownership of field marketing metrics. Conduct post-event ROIROIROI analysis, track lead attribution through CRM systems, and present quarterly performance reports to leadership to influence future budget allocations.
• Stakeholder & Vendor Management: Serve as the strategic point of contact for regional sales teams, local distributors, and industry associations. Lead contract negotiations with external vendors to maximize budget efficiency.
• Brand Stewardship: Act as a senior brand ambassador for the Northeast, ensuring that all field marketing collateral, event experiences, and partner communications maintain strict adherence to global brand standards.
• Operational Excellence: Manage field marketing budgets with full fiscal responsibility, including invoice processing, cost accrual, and forecasting.

Requirements

• Experience: 2–3+ years of experience in integrated marketing, field marketing, or event management; B2B technology experience is highly preferred.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Commitment to Growth: A mindset of continuous improvement—always seeking ways to innovate and elevate field marketing performance.
• Technical Proficiency: Advanced knowledge of CRM (e.g., Salesforce) and marketing automation platforms. You are highly skilled in tracking the customer journey from event touchpoint to sales qualified lead.