Responsibilities

• Collaborate with key internal stakeholders (including business leaders, sales, and product managers) to develop and execute line of business (LOB) campaign strategies in alignment with sales and revenue objectives.
• Develop and manage cross-functional campaign planning, development, execution, and optimization across multiple marketing channels, including communications, events, tradeshows, industry partnerships, online and digital advertising and lead generation.
• Create marketing campaign content to drive awareness and promote action throughout the customer buying journey.
• Evaluate customer and prospect engagement within marketing campaigns.
• Review the performance of marketing campaign, measuring success and reporting on outcomes.
• Knowledgeable on the lead flow process to ensure proper follow-up on marketing activities.
• Manage budget and spend activity.
• Provide onsite execution support for marketing programs and events, as needed.
• Participate in regular go-to-market meetings to understand market strategies and performance alongside sales and operations team members.
• Be willing to travel 10-20% of the time (a couple of times per quarter, typically)

Requirements

• At least 8 years of total combined related work experience and completed higher education including:
• At least 2 years of field marketing , product management, healthcare information technology (HCIT) consulting and/or other marketing or HCIT solution work experience.
• At least 6 years of additional work experience directly related to the duties of the job and/or completed higher education.
• Bachelor’s degree in marketing, communications, business administration, healthcare administration or related field of study:
• At least one year healthcare marketing experience
• At least 1 year experience with market and product strategy
• At least 1 year direct to consumer technology or software experience

Benefits

• competitive benefits that support our people with flexible medical, life insurance, and retirement options.
• volunteer programs.