Princeton. Columbia. USC. NYU. IEEE. Make-A-Wish. United Way. Large, content-rich institutional sites and marketing funnels where IA and experience strategy directly shape enrollment, fundraising, and how complex organizations get understood. That’s the work.

Digital Pulp is looking for a senior, hands-on Experience Strategist to translate brand and content strategy into clear experience direction and concrete artifacts: journeys, sitemaps, page frameworks, wireframes, and clickable prototypes.

Our UX practice is content-driven and outcome-driven. We design from narrative, messaging hierarchy, content requirements, governance realities, and conversion intent outward. You’ll enjoy getting into complexity and detail — and you’ll bring that thinking into client conversations with senior stakeholders.

This is a producing role at senior level. You’ll spend most weeks creating UX/IA artifacts yourself — not delegating them. As trust builds, you’ll contribute more to discovery leadership and presentation work, but hands-on delivery is the core.

The Details

Engagement: Starts as a project-based freelance engagement — a real audition for both sides. For the right fit, we have genuine intent to expand the role: ongoing retainer work, lead role on future engagements, and a path to a full-time position. We’re looking for someone we want to keep.

Location: Fully remote.

Reports to: Chief Creative Officer, with day-to-day partnership with Producers and UX/Experience leads.

Responsibilities

Most weeks, you’ll be producing artifacts in these areas:

• Discovery and synthesis. Discovery plans, workshop agendas, interview guides, and stakeholder synthesis.
• Audience and journey work. Audience definitions, journeys, top tasks, and decision frameworks.
• Information architecture. Sitemaps, navigation models, and taxonomy recommendations grounded in audience needs and content structure.
• Page frameworks and templates. Tied to messaging hierarchy and user intent — specifying content intent, not just layout.
• Wireframes, flows, and prototypes. Including component requirements tied to marketing and content intent.
• Strategy readouts. That connect brand goals to experience decisions and delivery implications.
• Funnel and measurement inputs. Conversion points, success signals, and hypothesis framing for key journeys.

You’ll facilitate workshops, present to senior stakeholders, partner closely with content strategy and design, and translate strategy into actionable scope and phased roadmaps alongside Producers and technical leads.

The Path Ahead

First 3–6 months

• You’ll independently own IA and wireframing on at least one active, complex engagement.
• You’ll deliver an experience strategy readout or UX framework that becomes a backbone for design and content work.
• You’ll co-facilitate working sessions and present portions of findings to senior client stakeholders.
• Producers and project teams will experience reduced churn: fewer late-stage pivots, clearer decisions, better scope control.

9–18 months

As you build context and trust, the role can expand beyond client delivery into shaping Digital Pulp’s own voice:

• You’ll lead defined discovery workstreams — audiences, journeys, content model, IA direction, funnel pathways — and own the corresponding outputs.
• You’ll raise the bar through templates, team collaboration and coaching, and quality standards that improve throughput and consistency.
• Clients will view you as a trusted advisor on content-driven experience strategy and complex stakeholder alignment.
• Thought leadership on higher-ed experience strategy, enrollment journeys, content governance, and content-driven UX.
• DP marketing content — case study narratives, service positioning, campaign copy.
• Pitch narrative support: translating our methods into clear, compelling language for proposals.

The Road Ahead: there’s a growth path toward broader experience leadership. People management is not expected on day one.

What You Bring

• 7+ years in experience strategy, UX strategy, information architecture, content-driven UX, or a closely related discipline — with a track record on complex, enterprise-scale websites or platforms.
• Strong hands-on ability in wireframing, IA, and page framework definition, with clear rationale and attention to detail.
• Demonstrated ability to translate brand and messaging hierarchy into page-level communication decisions and UX priorities.
• Client-facing confidence: you can facilitate working sessions, guide decisions, and present clearly to senior stakeholders.
• Strong synthesis and writing skills: you turn messy inputs into structured recommendations and clear narratives.
• A practical orientation: you produce artifacts teams use and can carry through to build.
• Working competence with analytics and conversion thinking for key journeys and funnels — enough to read the data, form hypotheses, and partner well with analysts. You don’t need to be one.
• Responsible AI fluency: you use AI to improve throughput and quality, and you understand its limits (accuracy, bias, confidentiality, client restrictions).

Tools

Proficiency with Figma (or comparable tools), plus strong AI workflow fluency. You regularly use LLMs and automation tooling to accelerate synthesis and UX artifact drafting, and you can help document repeatable workflows — prompting patterns, evaluation checks, governance — that support experience work.

Nice to have

• Higher education, research, or nonprofit experience.
• Familiarity with CMS ecosystems and comfort collaborating with engineering leads.
• Accessibility-aware practice (WCAG familiarity).

About Digital Pulp

Digital Pulp has been shaping brands and building digital experiences for higher ed, nonprofits, healthcare and mission-driven organizations since 1996. We believe in our clients’ missions and help them to communicate through brand and content strategy that differentiates. Our visual design inspires and engages while our engineering embraces efficiency and stability.

Our work can be seen across organizations like Princeton, Columbia, USC, NYU, Carnegie Mellon Tepper, Georgetown, IEEE, Make-A-Wish America, United Way Worldwide, Colonial Williamsburg, and the State of New Jersey. Our work is bespoke and in-house. No handoffs, no silos, no decks that promise more than the build delivers.

We're a small shop by choice. The people pitching the work are the people doing the work, and the work is better for it.

How to apply

• Hit the 1-Click Apply button on LinkedIn if you want to “phone it in” on this opportunity.
• If you’re particularly interested, send your resume and a cover letter to design-job@digitalpulp.com with the subject line “Senior Experience Strategist – Your Name.”
• The cover letter matters. Tell us why this role and our content-driven UX approach fit how you work.
• Please include a link to relevant work samples — especially wireframes and one strategy or synthesis example.