Responsibilities

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
• Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
• Define clear KPIs and success metrics for each event and proactively optimize toward them
• Evaluate performance and make data-driven recommendations to improve portfolio impact
• Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
• Own individual event budgets from forecasting through reconciliation
• Track and manage expenses with precision and transparency
• Negotiate vendor and partner contracts to maximize value and control costs
• Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
• Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
• Oversee registration processes, attendee communications, travel coordination, and speaker logistics
• Coordinate production and distribution of collateral, giveaways, and promotional materials
• Maintain detailed project timelines, execution checklists, and contingency plans
• Anticipate risks and proactively resolve issues before they impact event performance
• Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
• Provide critical operational and logistical support for large-scale, company-hosted events.
• Build and manage relationships with industry associations, event organizers, and strategic partners
• Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
• Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
• Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements

Requirements

• 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
• Proven ability to own events end-to-end with minimal oversight
• Demonstrated experience managing budgets and vendor negotiations
• Strong expertise in event logistics, freight coordination, and on-site execution
• Proficiency in Salesforce for lead tracking and ROI reporting
• Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace.
• Experience working with event vendors such as Freeman
• Exceptional organizational skills and attention to detail
• Ability to manage multiple complex projects simultaneously without sacrificing quality
• Strong communication and cross-functional collaboration skills
• Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected

Preferred

Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Paid Time Off for Volunteering
• Employee Reimbursement Program to use for well-being, technology and/or professional development