Senior Director/Vice President, Patient, HCP, and Payer Marketing

New York City, NY (Hybrid)

$180K/yr – $280K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

brand strategy and payer value mindset drive every decision, while cross‑functional leadership anchors launches and field readiness.

  • Brand strategy: own positioning, value props, and messaging across channels.
  • Market access: translate clinical data into payer dossiers and economic arguments for coverage.
  • Cross-functional ownership: train field teams, coordinate congress presence, and shape PAPs and patient navigation.

Job Description

Responsibilities

  • Ownership of a best-in class marketing campaigns, including development of each product’s brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies.
  • Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and payers; leverage clinical and economic data to produce high impact collateral for payer and HCP campaigns.
  • Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies.
  • Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience.
  • Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials, via agencies or otherwise.
  • Oversee the development of the Payer Value Dossier, translating clinical trial outcomes and value propositions into compelling economic arguments for Market Access teams to utilize in securing adoption of national or payer coverage.
  • Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
  • Manage the brand presence at key congresses.
  • Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs).
Click Therapeutics, Inc. logo

Click Therapeutics, Inc.

3.9 Glassdoor

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital TherapeuticsTM, we deliver accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Our treatments are defined by our commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. We are continuously expanding and refining our shared platform technologies with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. Digital therapeutics under development on our platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, cardiology and immunology. Consistently named a best place to work, we foster an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in our mission to provide patients everywhere access to safe and effective prescription digital therapeutics.NOTE: Fake job advertisements and offers are increasingly appearing on the internet. If you have encountered a job posting or have been approached with a job offer that you suspect may be fraudulent, we strongly recommend you do not respond and report it to the Federal Trade Commission and to recruitment@clicktherapeutics.com.Other than your email address or telephone number, which you may provide via a job application portal, Click Therapeutics will never ask you to provide personally identifiable information about yourself (such as a Social Security Number or Driver’s License Number) via a messaging application.

Founded in 2012
New York, New York, USA
112 employees (6 in marketing)
65% recommend to a friend

Traffic Signals

Monthly Visitors
12.1K
Traffic Source Mix
Search
33.6%
Direct
49%
Referral
7.3%
Social
8.7%
Paid
1.4%

Headcount Trend

Current headcount: ~112

Marketing Team

Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1B
Last Raise
$50M
Series D, 2 months ago

Funding History

  • Apr 2026
    Series D • $50M
  • Mar 2025
    Series C • $48.6M
  • Nov 2024
    Series Unknown • $3M

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