Senior Director, Public Relations, Content & Brand

USA (On-site)

$150K/yr – $316K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own thought leadership and build a credible voice in GRC, AI governance, and enterprise compliance to shape industry dialogue and executive visibility.

  • Editorial & Thought Leadership: craft POVs, bylines, and keynote narratives to establish authority.
  • Content Engine & AI Agents: manage cadence and AI agent library with human-in-the-loop QA to triple velocity.
  • Brand Voice & Governance: enforce standards across channels and report impact quarterly.

Job Description

Responsibilities

  • Own thought leadership. Build the editorial point of view that positions Archer and its executives as the credible voices in GRC, AI governance, and enterprise compliance, and turn it into a steady cadence of bylines, POVs, and keynote narratives that shape the industry conversation.
  • Drive earned media. Direct our Public Relations firm to land coverage in GRC, cybersecurity, and enterprise tech press, secure executive speaking slots, and build presence on emerging news channels like Reddit, X, and Substack where the conversation increasingly starts, growing share of voice within 90 days.
  • Build and optimize the AI agent library. Own the build-out, management, and optimization of the function's AI agents for content production and brand voice, setting the output cadence and the human-in-the-loop quality gates that keep accuracy and voice intact.
  • Run the content engine. Own content strategy and the editorial calendar end to end, directing content contractors and the AI agent library to hit 3x content velocity while a human owns the call on what gets published.
  • Make executives sound exceptional. Own corporate communications, ghostwrite and coach the leadership team for press, analyst briefings, and the main stage, and build the executive social presence that earns them recognition as category authorities.
  • Govern the brand voice. Set and enforce brand voice standards across every channel, region, and team, and use the function's AI agents to catch consistency and messaging drift before it ships.
  • Measure what earns authority. Track earned coverage, executive recognition, content velocity, and share of voice, and report the trend line quarterly so the program runs on evidence, not anecdotes.

Requirements

  • 10+ years in PR, communications, content, or brand, with 3+ leading a comms or content function in enterprise B2B SaaS or a regulated technical category.
  • Domain fluency in GRC, IRM, compliance, enterprise risk, cybersecurity, or AI governance, deep enough to be credible as a subject matter expert with executives, analysts, and press.
  • Demonstrated earned media results in enterprise tech or a comparable space, with established press and analyst relationships.
  • Proven track record ghostwriting and coaching executives into recognized industry voices across press, speaking, and social.
  • Hands-on editorial and brand leadership, with measurable impact on coverage, share of voice, and content velocity, ideally including governing AI content production with human-in-the-loop quality gates.
  • Bachelor's degree or equivalent practical experience.

Preferred

  • Experience building editorial systems, brand voice standards, agency and contractor management, and an AI agent library, built to run continuously with a small team and outside leverage.
  • Operate as a player-coach, developing two people, directing a PR firm and a contractor bench, and owning and optimizing the function's AI agents.

Benefits

  • Health plans
  • 401(k) Plan with company match
  • Flexible time away plan
  • Family leave programs
Archer Integrated Risk Management logo

Archer Integrated Risk Management

3.7 Glassdoor

For more than 20 years, Archer has pioneered holistic integrated risk management solutions that empower enterprise organizations to more effectively manage risk, ensure compliance, and address emerging challenges. Leveraging advanced technology like artificial intelligence (AI) and risk quantification, Archer’s broad range of solutions and services provide our clients with a clear understanding of risk that drives strategic decision-making and operational resilience. Visit www.ArcherIRM.com.

Founded in 2001
Overland Park, Kansas, USA
852 employees (16 in marketing)
63% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
52.8K
Monthly Google Ads Budget
$27.8K
Traffic Source Mix
Search
44.8%
Direct
37.5%
Referral
11.6%
Social
4.4%
Paid
1.2%

Headcount Trend

Current headcount: ~848

Marketing Team

Marketing Team Size
16 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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