Senior Director Product Marketing - Golf
Carlsbad, CA (Hybrid)
$173K/yr – $239K/yrSenior Level15+ years expFull time
Posted 8 days ago
Job Summary
Own and evolve adidas Golf global product vision and portfolio strategy across Apparel, Footwear and Accessories, set multi-year priorities and investment principles, and lead cross‑functional teams to translate insights into measurable business outcomes.
- Define long-range category priorities and portfolio architecture aligned with Golf and Brand strategy
- Lead cross‑functional governance, decision rights and escalation paths across Design, Development, Go-to-Market, Marketing, Sales and Finance
Job Description
Responsibilities
- Own and evolve the long-term global product vision and portfolio strategy for adidas Golf across Apparel, Footwear and Accessories.
- Set multi-year, annual and seasonal category priorities, portfolio architecture and investment principles aligned with Golf, Brand and Enterprise strategy.
- Make and recommend high-impact portfolio choices across categories, franchises, concepts, price tiers and consumer segments, balancing growth, margin, brand heat and operational capacity.
- Translate consumer, competitive, marketplace and financial insight into strategic direction, resource allocation and measurable business outcomes.
- Partner with Finance and Commercial leadership to establish category financial ambitions, performance measures and corrective actions.
- Represent Product on the Golf Senior Leadership Team and shape business strategy, organizational priorities and enterprise trade-offs beyond the Product function.
- Jointly lead the end-to-end creation ecosystem with Design and Product Operations, establishing decision rights, governance, milestones and escalation paths.
- Align Product, Design, Development, Go-to-Market, Marketing, Sales, Finance and Strategy around integrated long-range and seasonal plans.
- Resolve material cross-category and cross-functional conflicts and ensure decisions protect the total Golf portfolio rather than individual category interests.
- Ensure Golf priorities are represented in broader Brand forums and build productive partnerships with global Business Units, Creation Centers and Markets.
Requirements
- University degree in Business Administration, Marketing, Product Management, Merchandising or a related field. Master degree or MBA preferred.
- 15+ years of progressive experience in Product Marketing, Category Management, Merchandising, Product Creation, Business Unit leadership or related functions.
- 8+ years of people leadership experience, including leadership of senior leaders and global teams in a complex matrix.
- Proven accountability for multi-category strategy, material portfolio choices, financial outcomes and organizational capability.
- Advanced Microsoft 365 skills, particularly PowerPoint and Excel.
- Fluent English, written and spoken.
Benefits
- robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
- Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match.
- Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance.
- Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.
Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval
Salaries
Posted range
$173K/yr – $239K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6,274 (7% of company)
Median Career Experience
13 years
Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
7
People
HR / Recruitment
Marketing Leadership
Timothy Moore
Vice President DTC Marketing NAM
At the company for 20 years 10 months

Joe Robertson
Vice President - Global Culture Marketing
At the company for 14 years 5 months

Chris Murphy
Senior Vice President, Brand Marketing
At the company for 20 years 8 months

Shane Jochum
Head of NAM Partnerships, Sports Marketing Strategy & Key Moments (World Cup 26, LA 28)
At the company for 15 years 1 month
Funding
Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago
Funding History
- Oct 2025Post IPO Debt • $578.6M
- Apr 2020Post IPO Debt
Traffic Signals
Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%
Headcount Trend
Current headcount: ~87.4K





























