Responsibilities

• Develop the worldwide, multi-channel strategy for capturing demand across the entire Metropolis network; this will likely comprise a mix of paid and organic efforts to drive maximum output
• Develop AI-native, agentic workflows to activate our Member network, driving personalized, presence-based offers — like loyalty redemption at fueling stations or order recognition at QSR drive-thrus — to increase Member LTV and cross-vertical habituation
• Architect and scale closed-loop attribution and media models that use computer vision data to directly link Member exposure to real-world transactions, accelerating partner value realization in new verticals like Hospitality
• Build an autonomous experimentation engine that optimizes performance campaigns by generating, testing, and iterating on creative assets in real-time, focusing narratives on the irrefutable value proposition of the Recognition Economy and achieving high efficiency gains
• Establish the structure and processes to operate a centralized performance marketing function with stakeholders across geographies and product lines
• Collaborate cross-functionally to build and iterate on campaigns; partner closely with Growth stakeholders (including product line owners and leadership) to share learnings, brainstorm, and report out on results
• Partner with Data to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel
• Pick up IC initiatives to maximize your impact
• When necessary, effectively manage vendors to achieve our goals

Requirements

• 8+ years of experience, with at least half as a Performance Marketing leader; people management experience
• Demonstrated ability to own a budget and quantitatively justify campaign spend
• Experience with commercial decision making
• Demonstrated end-to-end project ownership
• Clear communication, with the ability to easily modulate the message whether talking to an individual contributor or an executive
• Track record of delivering outsized results by partnering with others cross-functionally
• Best-in-class analytical skills to uncover insights and the courage to pivot strategy based on what is learned
• Deep channel expertise spanning paid social platforms, AI / AGO, SEM, affiliate marketing, and/or landing page optimization
• Agility and speed; ability to thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
• A keen business sense focused on creating financial impact for Metropolis