Responsibilities

• Develop the worldwide, multi-channel strategy for capturing demand across the entire Metropolis network; this will likely comprise a mix of paid and organic efforts to drive maximum output
• Develop AI-native, agentic workflows to activate our Member network, driving personalized, presence-based offers — like loyalty redemption at fueling stations or order recognition at QSR drive-thrus — to increase Member LTV and cross-vertical habituation
• Architect and scale closed-loop attribution and media models that use computer vision data to directly link Member exposure to real-world transactions, accelerating partner value realization in new verticals like Hospitality
• Build an autonomous experimentation engine that optimizes performance campaigns by generating, testing, and iterating on creative assets in real-time, focusing narratives on the irrefutable value proposition of the Recognition Economy and achieving high efficiency gains
• Establish the structure and processes to operate a centralized performance marketing function with stakeholders across geographies and product lines
• Collaborate cross-functionally to build and iterate on campaigns; partner closely with Growth stakeholders (including product line owners and leadership) to share learnings, brainstorm, and report out on results
• Partner with Data to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel
• Pick up IC initiatives to maximize your impact
• When necessary, effectively manage vendors to achieve our goals
• 4 Days in Office: Metropolis values in-person collaboration to drive innovation, strengthen culture, and enhance the Member experience.