Responsibilities

• Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels
• Lead and scale paid media (Meta, Google, TikTok, and emerging platforms), continually pushing new audiences, creative, and offers.
• Own onsite conversion strategy and roadmap in partnership with Ecommerce optimizing end-to-end funnel performance
• Drive lifecycle marketing strategy across CRM, improving repeat rate, LTV, and customer engagement
• Partner with cross-teams to improve site performance, testing landing pages, flows, merchandising, and offers to maximize conversion
• Establish the operating model across Paid, Ecommerce, and CRM to drive full-funnel performance
• Use AI across Growth to improve & accelerate decision making, insights generation, creative production, campaign execution, and performance optimization
• Redesign workflows and tooling to increase speed, reduce manual work, and enable a high-output, test-and-learn culture
• Define measurement and incrementality frameworks (experimentation, attribution, cohort analysis) to guide investment decisions
• Translate performance data into clear, actionable insights that inform strategy and cross-functional decision-making

Requirements

• 10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets
• 3+ years of experience managing high performing digital marketing teams
• Deep hands-on experience across paid social, paid search, and digital acquisition channels
• Proven ability to develop and execute full-funnel marketing strategies, beyond lower-funnel optimization
• Hands-on experience applying AI to improve marketing execution, automate workflows, and scale output across functions (e.g., analysis, creative, CRM, experimentation)
• Very strong analytical and problem-solving skills, with the ability to turn complex data into clear recommendations
• Experience building and leading high-performing teams in fast-paced, data-rich environments
• Excellent communication skills and ability to influence across teams

Benefits

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program