Responsibilities

• Strategic Leadership & Vision: Develop and lead a comprehensive, multi-year marketing and communications strategy across GSSW/MCE/GSPP that aligns with institutional priorities, enrollment goals, and brand positioning. Serve as the marketing strategist and advisor to senior leadership, shaping growth strategies, program positioning, and market expansion opportunities. Establish a unified yet differentiated brand architecture that elevates both schools while leveraging shared strengths and efficiencies. Identify emerging trends, technologies, and market opportunities to continuously evolve strategy and maintain competitive positioning.
• Team & Operational Leadership: Lead, structure, and grow a high-performing, integrated marketing and communications team across both schools, including hiring, coaching, and performance management. Create scalable systems, workflows, and governance models to support efficient and effective execution across a broader organizational scope. Foster a culture of innovation, collaboration, accountability, and continuous improvement within the team. Oversee resource allocation and budget strategy across both schools, ensuring strong ROI and alignment with strategic priorities.
• Integrated Marketing & Campaign Strategy: Oversee the development and execution of multi-channel campaigns, including digital advertising, content marketing, email, web, social media, and traditional media. Collaborate closely with enrollment team to create and execute the marketing strategy across the full student lifecycle (from awareness through enrollment). Partner closely with the enrollment teams to optimize lead generation, conversion, and yield. Drive audience segmentation, personalization, and lifecycle marketing strategies using CRM and marketing automation tools. Ensure all marketing efforts are data-informed, measurable, and continuously optimized.
• Brand, Content & Thought Leadership: Elevate the national reputation and visibility of represented schools by amplifying faculty research, community impact, and student success stories. Oversee content strategy and storytelling across platforms, ensuring consistency, quality, and alignment with brand standards. Partner with faculty, centers, and institutes to translate complex research into compelling, accessible narratives. Collaborate with central communications to secure local, national, and field-specific media coverage.
• Digital Strategy & Innovation: Lead digital strategy across web, SEO/SEM, user experience, and emerging platforms to ensure best-in-class digital presence. Oversee website governance, performance, and continuous improvement across both schools. Drive innovation in digital engagement, including AI-enabled tools, chatbots, and personalized user journeys.
• Data, Analytics & Governance: Establish and oversee a robust analytics framework to measure marketing performance, inform decision-making, and demonstrate impact. Define and track KPIs across brand awareness, engagement, lead generation, and enrollment outcomes. Lead data governance practices related to marketing and communications, ensuring consistency, compliance, and strategic use of data across both schools. Partner with Enrollment and IT to integrate systems and improve data flow and reporting.
• Partnerships & Stakeholder Engagement: Serve as the primary liaison to the University’s central marketing and communications office, representing both schools’ priorities and opportunities. Manage relationships with external agencies, vendors, and consultants to deliver high-quality work and maximize value. Collaborate with internal stakeholders across academic programs, centers, and administrative units to align messaging and strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of progressive experience in marketing and communications, with increasing scope and leadership responsibility.
• 3+ years of experience leading and managing marketing teams.
• Demonstrated experience developing and executing strategic marketing plans with measurable outcomes.

Preferred

• Master’s degree in Marketing, Communications, or related field.
• Experience in higher education or similarly complex, mission-driven organizations.
• Experience managing multi-unit or enterprise-level marketing functions.
• Advanced expertise in CRM platforms and marketing analytics tools.
• Relevant digital marketing certifications (e.g., Google Analytics, Google Ads)

Benefits

• The University offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass.