Senior Director - Marketing Communications (Communications) at Freshpet Talent Acquisition | Bedminster, NJ | $200K/yr – $230K/yr

Senior Director - Marketing Communications (Communications)

Bedminster, NJ (On-site)

$200K/yr – $230K/yrSenior Level10+ years expFull time

Posted 3 months ago

Own brand vision and portfolio growth across Masterbrand and Club with cross-functional go-to-market and in-store execution.

Brand & Portfolio Strategy: Own the architecture, long-term growth plan, and innovation roadmap for the Masterbrand and Club brands.
Retail & In-store Excellence: Lead merchandising, planograms, and in-store creative across Grocery, Mass, and Club with retailer-aligned customization.
Cross-functional Growth & Analytics: Partner with Sales, R&D, Finance to drive data-informed growth using IRI/Nielsen and shopper insights to optimize ROI.

Own brand vision and portfolio growth across Masterbrand and Club with cross-functional go-to-market and in-store execution.

Brand & Portfolio Strategy: Own the architecture, long-term growth plan, and innovation roadmap for the Masterbrand and Club brands.
Retail & In-store Excellence: Lead merchandising, planograms, and in-store creative across Grocery, Mass, and Club with retailer-aligned customization.
Cross-functional Growth & Analytics: Partner with Sales, R&D, Finance to drive data-informed growth using IRI/Nielsen and shopper insights to optimize ROI.