Senior Director, Head of Recreational Tennis Communications & Content at USTA National Headquarters | Orlando, FL | $150K/yr – $170K/yr

Senior Director, Head of Recreational Tennis Communications & Content

Orlando, FL (Hybrid)

$150K/yr – $170K/yrDirector/Executive10+ years expOther

Posted 5 months ago

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Job Summary

Lead tennis communications and content strategy at a senior level to grow participation and engagement across lifestyle, culture, and sports audiences.

Own integrated earned/owned/shared media plan translating organizational priorities into tennis-focused narratives.
Must-have: 10–15 years in consumer communications with cross-functional leadership.
Standout: Track record of high-impact digital media partnerships that expand audience reach.

Job Description

Responsibilities

Serve as a strong business-to-consumer storyteller, translating organizational priorities into compelling narratives that resonate with defined and diverse audiences.
Guide a team of content and communications storytellers to connect tennis to broader lifestyle and cultural moments, including wellness, entertainment, travel, fashion, and youth culture.
Develop an integrated plan inclusive of earned, owned, and shared media, ensuring consistent messaging and optimal audience reach.
Establish clear objectives and success metrics for media and content initiatives, with a strong focus on outcomes, performance, and continuous optimization.
Partner closely with marketing, digital, partnerships, events, and grassroots teams to ensure communications are integrated, consistent, and activation-ready.
Plan activations and introduce innovative partnerships with digital media publishers and platforms that deliver scale, reach, and increased visibility for tennis within relevant lifestyle, culture, and passion-based content ecosystems.
Guide teams responsible for managing relationships with media outlets, digital publishing, creators, and influencers to amplify consumer reach and credibility.
Monitor media trends, audience insights, and emerging platforms to inform strategy and maintain a modern, forward-looking approach.
Set team KPIs and measurement of program effectiveness.
Package and merchandize big wins and campaign outcomes for integrated pro content activations to build internal awareness and highlight impactful outcomes

Requirements

Bachelor’s degree in Marketing or Communications.
10 - 15 years of related experience in consumer-focused communications and content, ideally within sports, lifestyle, or participation-driven brands.
Polished oral and written presentation and interpersonal skills.
Expertise in integrating earned, owned, and shared media to increase awareness and consideration for sports participation.
Demonstrated success working with media, creators, influencers, and digital publishers to reach and engage priority audiences.
Proven ability to build and scale communications strategies that influence consumer behavior and drive measurable growth.
Strong strategic thinking combined with hands-on leadership and execution capabilities.
Experience leading cross-functional initiatives and building alignment in complex, matrixed organizations.
Track record of developing high-impact digital media partnerships that expand audience reach and engagement.
Passion for sport, culture, and making tennis more accessible and relevant to new and existing players.

Benefits

Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and two paid recesses.
Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement, per academic year.
Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.