Responsibilities

• Lead the development and execution of national, audience-driven communications and content strategies that inspire more people to play tennis.
• This role is responsible for communicating how tennis shows up in consumers’ lives – through compelling storytelling, modern media engagement, and culturally relevant activations that position the sport as accessible, inclusive, and fun.
• This leader will drive demonstrable success in engaging new audiences across owned, earned, and shared media platforms.
• This position plays a critical role in aligning content, communications, and media partnerships with the organization’s broader participation, brand, and growth objectives.
• Serve as a strong business-to-consumer storyteller, translating organizational priorities into compelling narratives that resonate with defined and diverse audiences.
• Guide a team of content and communications storytellers to connect tennis to broader lifestyle and cultural moments, including wellness, entertainment, travel, fashion, and youth culture.
• Develop an integrated plan inclusive of earned, owned, and shared media, ensuring consistent messaging and optimal audience reach.
• Establish clear objectives and success metrics for media and content initiatives, with a strong focus on outcomes, performance, and continuous optimization.
• Partner closely with marketing, digital, partnerships, events, and grassroots teams to ensure communications are integrated, consistent, and activation-ready.
• Plan activations and introduce innovative partnerships with digital media publishers and platforms that deliver scale, reach, and increased visibility for tennis within relevant lifestyle, culture, and passion-based content ecosystems.

Requirements

• Bachelor’s degree in Marketing or Communications.
• 10 - 15 years of related experience in consumer-focused communications and content, ideally within sports, lifestyle, or participation-driven brands.
• Polished oral and written presentation and interpersonal skills.
• Expertise in integrating earned, owned, and shared media to increase awareness and consideration for sports participation.
• Demonstrated success working with media, creators, influencers, and digital publishers to reach and engage priority audiences.
• Proven ability to build and scale communications strategies that influence consumer behavior and drive measurable growth.
• Strong strategic thinking combined with hands-on leadership and execution capabilities.
• Experience leading cross-functional initiatives and building alignment in complex, matrixed organizations.
• Track record of developing high-impact digital media partnerships that expand audience reach and engagement.
• Passion for sport, culture, and making tennis more accessible and relevant to new and existing players.

Benefits

• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and two paid recesses.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement, per academic year.
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.