Responsibilities

• Develop the global brand strategy and launch plan for Cell Therapy, including positioning, promotional strategy, and the go-to-market model.
• Build the global capabilities, customer journeys, and treatment delivery models required to support launch readiness and execution.
• Translate global strategy into clear implementation plans for regions and priority markets.
• Partner across Medical, Market Access, Patient Affairs, Clinical, Regulatory, Analytics & Insights, Manufacturing, Supply, and country teams to align development and commercialization plans.
• Integrate commercial insights—market opportunity, customer needs, competitive positioning, pricing, access, and treatment-delivery considerations—into development, regulatory, and portfolio decisions.
• Serve as the commercial subject matter expert, enabling markets and cross-functional partners to execute the strategy and launch playbook effectively.
• Track launch-readiness, site activation, treatment delivery, customer experience, and other relevant KPIs; provide performance insights and recommendations.
• Maintain brand consistency across marketing initiatives and communications.
• Manage the global brand budget and optimize resource allocation. Manage relationships and budgets with external agency partners to execute the brand and launch strategy.

Requirements

• Minimum 8 years of experience in the pharmaceutical and/or healthcare industry across brand marketing, sales, market research, analytics, strategic planning, or commercial leadership.
• Direct cell therapy, gene therapy, or advanced therapy experience. Global experience across major markets is an advantage.
• Experience leading multiple indications simultaneously.
• Broad global commercial experience including pre-launch and launch.
• Experience shaping early commercial strategy and influencing development decisions for pre-launch or pipeline assets.
• Demonstrated use of insights to develop effective commercial strategies.
• Demonstrated ability to develop compelling business cases and influence senior stakeholders.
• Ability to simultaneously manage multiple priorities with a high degree of autonomy.
• Bachelor's degree in a relevant scientific discipline; MBA, PhD, PharmD, or other advanced degree preferred.

Benefits

• benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.