Responsibilities

• Develop and implement integrated, multi-channel marketing plans and strategies for undergraduate and graduate degree programs, youth and teen programs, and community education and professional education offerings.
• Create messaging and value propositions to market academic programs, achieve enrollment goals, and improve institutional visibility among new and growing audiences.
• Build and execute marketing strategies for the launch of new academic programs, institutional priorities, and other key initiatives.
• Partner closely with internal stakeholders to build and execute coordinated, multi-channel, integrated enrollment marketing campaigns that strengthen the MICA brand, raise visibility of its success and its academic and co-curricular offerings, and drive enrollment.
• Craft enrollment communication strategies that speak to prospective students throughout the enrollment journey to increase engagement and improve conversion.
• Manage content strategy for MICA social media, recommend search engine and AI search optimization, and lead digital experiences that strengthen institutional brand, increase audience engagement, enhance search visibility, and drive enrollment.
• Ensure MICA's digital presence and content ecosystem support institutional brand positioning, audience engagement, search visibility, and enrollment objectives.
• Lead market, audience, and competitive research to identify emerging opportunities, understand changing audience needs and behaviors, and strengthen MICA's position in the marketplace.
• Manage relationships with external agencies, vendors, consultants, and contractors and ensure they deliver high-quality work aligned with institutional priorities, timelines, budgets, and performance expectations.
• Oversee marketing projects using project management tools to ensure deliverables are implemented on time and on budget.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field
• Seven years of progressively responsible experience in higher education enrollment marketing, brand strategy, digital marketing, or a related audience acquisition field
• Two years of experience as a manager leading cross-functional marketing teams
• Experience managing relationships with external partner agencies, vendors, and contractors
• Experience managing marketing strategies requiring cross-departmental collaboration with stakeholders across the institution
• Demonstrated success developing marketing strategies that achieved business goals
• Experience developing positioning, messaging, and audience acquisition strategies
• Knowledge of search engine optimization, AI search optimization, digital marketing, social media, and content strategy
• Knowledge about current trends in higher education marketing
• Strong writing and content creation skills

Preferred

• Master’s degree in a related field
• Experience in art and design education or demonstrated familiarity with creative industries.
• Experience marketing programs to domestic and international audiences.