Responsibilities

• Oversee all of American Progress’ social media and email efforts to raise public awareness and support for the organization’s policy work, events program, and other American Progress initiatives.
• Manage strategic digital campaigns incorporating all aspects of digital delivery and engagement, including social media, email, and web, to respond to online conversations and news cycles in real time.
• Work closely with the Creative team to develop targeted content that resonates with online audiences.
• Work with the Digital Technology team to develop benchmarks to measure the tangible impact of digital engagement, adjusting strategies and tactics accordingly.
• Utilize audience research to identify, engage with, and grow American Progress’ audiences for key issues.
• Direct and manage colleagues’ work on cross-team projects, ensuring accountability for on-time delivery and clear communication.
• Resolve complex issues independently within program areas and organizational priorities.
• Stay up to date on digital marketing and engagement best practices; make changes to vehicles, practices, training, and processes accordingly; and communicate opportunities to colleagues.
• Align team efforts around organizational goals and brand guidelines.
• Support the Digital Communications team in creating content for social media and email channels.

Requirements

• Bachelor’s degree or equivalent work experience.
• At least 10 years of relevant working experience in social media, email marketing, and digital strategy.
• Experience making political or policy ideas resonate online.
• Experience managing, mentoring, and leading a team of digital staff.
• Strong project management skills, with the ability to manage multiple lines of effort on different deadlines in a given day or week.
• Strong verbal and written communication skills.
• Strong eye for visual content.
• Sound editorial and ethical judgment.
• Fluency with digital analytics—pulling reports, analyzing, sharing, and interpreting data across common channels and platforms.
• Familiarity with Google Analytics, Meltwater, native platform-specific analytics (e.g., Facebook, X, Instagram), Sprout Social, and HubSpot, or similar tools.

Benefits

• American Progress offers full and competitive benefits packages. Candidates from diverse backgrounds are strongly encouraged to apply.