Responsibilities

• Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and Debit segments in LAC, translating segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans.
• Serve as the primary day-to-day business partner to LAC Product & Solutions teams, ensuring consumer marketing activity is effectively pulled through in support of product marketing goals.
• Ensure LAC fully leverages global strategic-segment work—including Infinite, new Travel positioning, Visa Destinations, and eCommerce platforms—by shaping and adapting these for maximum regional impact.
• Connect long-term strategic-segment vision with near-term activation needs to ensure strategies translate effectively into market-ready execution.
• Lead integrated planning with media, creative, content, sponsorships, partnerships, and product partners to ensure segment priorities are embedded across campaigns, messaging, and activations.
• Partner with research and analytics teams to uncover deeper consumer understanding, identify segment opportunities, and translate insights into marketing decisions and prioritization.
• Foster collaborative cross-functional alignment to ensure teams across markets are equipped to deliver against Visa's consumer-centric and segment-centric growth goals.
• Serve as the strategic connector between segment insights and product roadmaps, informing strategies that drive adoption, engagement, and integrated go-to-market execution.
• Oversee the development of Visa's Affluent marketing strategy for LAC, including premium positioning, differentiated experiences, and partnerships that drive preference among high-value consumers.
• Lead Cross-Border and travel marketing strategy, ensuring Visa captures growth opportunities through targeted campaigns, product activation, and partnership leveraging.

Requirements

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
• 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
• Bachelor's degree with 12+ years of experience, or Advanced degree with 10+ years, or PhD with 8+ years.
• Bachelor's degree with 15+ years, or Advanced degree with 12+ years, or PhD with 9+ years.
• Background in consumer marketing, product marketing, or strategy in financial services, technology, fintech, or payments sectors.
• Proven experience translating consumer insights and segment strategies into actionable marketing plans that drive measurable business outcomes.
• Strong strategic thinking skills with the ability to connect consumer insights, segment behaviors, and cultural trends to product roadmaps and marketing activation.
• Experience operating in highly matrixed organizations and influencing senior stakeholders across marketing, product, insights, analytics, sponsorships, and creative/media teams.
• Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
• Strong analytical skills and comfort translating data, research, and behavioral trends into clear strategic recommendations.

Preferred

• Portuguese preferred.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.