Responsibilities

• The narrative. Shape a differentiated story connecting our product vision, the market shift, and what our customers achieve - and make it land with enterprise buyers.
• A global function, built in stages. Deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia.
• Getting us on the map. Build the earned-media engine from the ground up - top-tier business and tech press, podcasts, and the channels where our buyers pay attention - and lead the agency partnerships that scale it
• Customer storytelling. Turn our marquee customers into compelling, repeatable proof points - not buried case studies, but stories people remember.
• Social and brand voice. Own our social presence and give Coveo a voice that's confident, credible, and worth following.
• Cross-functional narrative leadership. Align marketing, product, and sales behind one story - and arm our executives to tell it well.
• The big moments. Drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements.

Requirements

• Are genuinely curious about AI and excited to explain how it's reshaping the enterprise.
• Are a creative storyteller who can translate complex technology into a narrative people care about.
• Have built communications programs - you're energized by a blank canvas, not waiting for a playbook to inherit.
• Work fluidly across product, sales, and marketing rather than operating in a “PR” silo.
• Can balance strategy with execution - you'll set the vision and get the placements.
• Bring deep experience in enterprise B2B technology or SaaS communications, and know how to direct agencies and budget toward real outcomes - not just brief them.

Nice to Have

• A track record of taking a strong-but-underexposed company and meaningfully raising its profile.
• Experience launching narratives in emerging or fast-defining categories.
• Comfort coaching C-level executives and building thought-leadership platforms.
• Range across earned, social, and paid - with an instinct for where attention is moving next.
• You move fast - you know trying new things means failing, and you're fine failing quickly because that's how we get better.

Benefits