Responsibilities

• Brand Strategy - Partner with Creative Marketing leadership on the annual brand roadmap, turning business goals and consumer insight into focused strategic priorities. - Own Z Supply's brand messaging architecture and positioning framework — the strategic backbone of who we are and what we stand for, which Creative then translates into voice, tone, and social execution. - Partner closely with Creative to ensure strategy and execution stay tightly connected - Build the seasonal and annual brand marketing calendar, connecting campaigns, launches, partnerships, and brand moments into one cohesive story - Manage the brand marketing budget, balancing brand and wholesale investments to deliver brand resonance and opportunities for discovery - Identify emerging consumer behaviors, cultural shifts, and marketplace opportunities that can strengthen Z SUPPLY’s relevance and competitive position. - Ensure seasonal and monthly campaigns are designed holistically across channels and consumer touchpoints. - Help define opportunities for the brand to participate authentically in culture while remaining true to Z SUPPLY’s identity and California lifestyle positioning. - Partner closely with Creative, Ecommerce, Wholesale, Merchandising and other key business leaders to create a connected consumer and brand experience.
• Wholesale - Oversee Wholesale Marketing inclusive of tradeshow support, collateral, reporting, and wholesale/retail events - Partner with Wholesale team to develop annual Wholesale marketing roadmap and timelines across the seasonal product lifecycle, from concept through sales and GTM. - Coordinate across Marketing, Creative, Merchandising, Design, Planning, Digital, Visual, and Media teams to support integrated execution. - Build retail playbooks and integrated content plans, launch briefs and repeatable frameworks that scale across retailers.
• PR + Strategic Partnerships - Oversee PR, brand partnerships, and collaborations. - Identify high-impact opportunities to extend Z SUPPLY’s reach, introduce the brand to new audiences, and create culturally relevant brand moments. - Oversee PR agency and external partner relationships, establishing clear expectations, accountability, and measurable outcomes. - Evaluate partnership opportunities through both a brand-building and commercial lens.
• Social + Community - Partner closely with Creative team to develop platform native, social first content strategies growing each channel and deepening engagement - Own community/creator/influencer strategy and execution to drive growth, brand equity, and community engagement - Oversee the development of an advocate network that converts brand love into measurable word-of-mouth growth, and makes Z SUPPLY culturally relevant at scale
• Team Leadership - Lead, develop and inspire a high-performing brand organization across Social Strategy, Wholesale Marketing, Community/Influencer, PR, Events, and Brand - Establish clear priorities, accountability, and ways of working that enable the team to operate strategically, creatively, and efficiently. - Coach and develop talent while building capabilities to support the future needs of the organization. - Create an environment that encourages curiosity, strong thinking, collaboration, and an ongoing commitment to raising the bar. - Bring an outside-in perspective to the organization, continuously challenging the team to think bigger about the consumer, the competitive landscape, and the future of the brand. - Serve as a strategic brand voice with executive leadership, presenting recommendations, opportunities, results and future priorities. - Build trusted relationships across the organization and influence effectively in a highly collaborative, entrepreneurial environment.
• Performance & Brand Health - Establish meaningful KPIs to evaluate brand health, consumer engagement and campaign effectiveness. - Oversee brand marketing reporting in partnership with VP, Creative + Operations

Requirements

• 12+ years of progressive brand and integrated marketing experience, including significant leadership responsibility.
• 5+ years of experience leading and developing high-performing teams.
• Deep experience within fashion, apparel, lifestyle, beauty, premium consumer or other highly brand-driven businesses.
• A demonstrated track record of developing and evolving brand positioning, consumer strategy and integrated marketing programs.
• Experience building brands across multiple consumer touchpoints, including wholesale, digital, social, influencer, PR, partnerships, ecommerce and wholesale.
• Strong understanding of the relationship between brand building and commercial performance.
• Experience leading seasonal campaigns, product launches and go-to-market strategies.
• A sophisticated understanding of today’s consumer landscape, culture and the rapidly evolving ways consumers discover, experience and engage with brands.
• Strong strategic and analytical capabilities, with the ability to move fluidly between big-picture thinking and execution.
• Experience managing agencies, external partners and meaningful marketing budgets.

Benefits

• In addition to base salary, Z SUPPLY offers a competitive total rewards package designed to support the health, well-being and success of our employees. Additional details regarding benefits and other elements of compensation will be shared throughout the interview process.