Responsibilities

• Brand Strategy: Partner with Creative Marketing leadership on the annual brand roadmap, turning business goals and consumer insight into focused strategic priorities.
• Own Z Supply's brand messaging architecture and positioning framework — the strategic backbone of who we are and what we stand for, which Creative then translates into voice, tone, and social execution.
• Partner closely with Creative to ensure strategy and execution stay tightly connected
• Build the seasonal and annual brand marketing calendar, connecting campaigns, launches, partnerships, and brand moments into one cohesive story
• Manage the brand marketing budget, balancing brand and wholesale investments to deliver brand resonance and opportunities for discovery
• Identify emerging consumer behaviors, cultural shifts, and marketplace opportunities that can strengthen Z SUPPLY’s relevance and competitive position.
• Ensure seasonal and monthly campaigns are designed holistically across channels and consumer touchpoints.
• Help define opportunities for the brand to participate authentically in culture while remaining true to Z SUPPLY’s identity and California lifestyle positioning.
• Partner closely with Creative, Ecommerce, Wholesale, Merchandising and other key business leaders to create a connected consumer and brand experience.
• Wholesale: Oversee Wholesale Marketing inclusive of tradeshow support, collateral, reporting, and wholesale/retail events

Requirements

• 12+ years of progressive brand and integrated marketing experience, including significant leadership responsibility.
• 5+ years of experience leading and developing high-performing teams.
• Deep experience within fashion, apparel, lifestyle, beauty, premium consumer or other highly brand-driven businesses.
• A demonstrated track record of developing and evolving brand positioning, consumer strategy and integrated marketing programs.
• Experience building brands across multiple consumer touchpoints, including wholesale, digital, social, influencer, PR, partnerships, ecommerce and wholesale.
• Strong understanding of the relationship between brand building and commercial performance.
• Experience leading seasonal campaigns, product launches and go-to-market strategies.
• A sophisticated understanding of today’s consumer landscape, culture and the rapidly evolving ways consumers discover, experience and engage with brands.
• Strong strategic and analytical capabilities, with the ability to move fluidly between big-picture thinking and execution.
• Experience managing agencies, external partners and meaningful marketing budgets.

Benefits

• In addition to base salary, Z SUPPLY offers a competitive total rewards package designed to support the health, well-being and success of our employees.