Responsibilities

• Lead on planning, delivering and optimising digital marketing campaigns across paid media, email, website and digital platforms, setting clear objectives and outcomes.
• Manage stakeholder communications , keeping the Head of Marketing and colleagues informed on progress and impact.
• To own and ensure all digital marketing activity reflects the YMCA’s brand, values and mission while achieving measurable results.
• Collaborate closely with internal teams and external partners to ensure joined-up marketing campaigns across all channels.
• Use data and insights to drive performance improvements, inform decision-making and measure campaign impact.

Requirements

• Previous experience delivering multi-channel campaigns (paid social, Google Ads, email, web), supported by strong skills in targeting, optimisation, budgeting, keyword strategy, and campaign reporting.
• You will have a deep knowledge of Meta Ads, Google Ads, GA4, and Tag Manager, including campaign setup, tracking, attribution, and insight generation.
• You can demonstrate your ability in email marketing automation (segmentation, workflows, personalisation), plus experience in SEO (technical, content, on-page) and CRO/UX (A/B testing, user journey optimisation).
• You will be competent in CMS management, landing page builds, site optimisation, analytics setup, UTM conventions, and web accessibility standards (WCAG).
• You will be skilled at managing freelancers, agencies, and internal teams, using project management tools to deliver integrated campaigns on time and on brand.
• As an excellent communicator, you will be a strong copywriter with previous stakeholder communication skills, ensuring campaigns meet brand guidelines, GDPR/PECR requirements, and tone of voice standards.
• With a strategic mindset, you will be able to set KPIs, analyse data into actionable insights, apply a “test and learn” approach, and manage workload effectively in high-volume environments.

Benefits

• 23 days annual leave (plus bank holidays), increasing to 28 days with service
• Funded training, qualifications & career progression across YMCA services
• Quarterly Campfires – celebrating our impact across the organisation
• Wellbeing package (after passing probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme
• Discounted YMCA childcare & holiday clubs
• £500 refer-a-friend bonus
• Blue Light Card eligibility + 10% discount at YMCA Café and Malt Cross