Responsibilities

• Develop, implement, and oversee integrated digital marketing campaigns across channels such as SEO, social media, email marketing, Google Ads, and content marketing.
• Manage website content using WordPress, ensuring it is optimized for search engines (SEO) and user experience.
• Conduct keyword research and apply SEO best practices to improve organic search rankings and visibility.
• Create compelling copy for various digital platforms including social media posts, email newsletters, landing pages, and advertisements.
• Analyze campaign performance using tools like Google Analytics and Microsoft Excel; generate reports to inform strategic decisions.
• Coordinate with internal teams and external agencies on project management tasks to meet deadlines and objectives efficiently.
• Lead social media management efforts by planning content calendars, engaging with audiences, and growing online communities.
• Utilize Adobe Photoshop for basic graphic editing to enhance visual content for campaigns.
• Monitor paid advertising campaigns on Google Ads; optimize bids, keywords, and ad copy for better results.
• Drive B2B marketing initiatives by targeting corporate clients through tailored digital strategies.

Requirements

• Proven management skills with the ability to lead projects from conception to completion.
• Strong knowledge of SEO techniques and tools to improve search engine rankings.
• Excellent project management skills with the ability to prioritize tasks effectively under tight deadlines.
• Proficiency in Adobe Photoshop for creating or editing visual content.
• Experience with WordPress website management and content updates.
• Expertise in Google Ads campaign setup, optimization, and analysis.
• Analytical mindset with strong analysis skills using Google Analytics and Microsoft Excel to interpret data insights.
• Exceptional copywriting skills tailored for digital audiences across multiple channels.
• Skilled in social media management platforms to grow brand presence on Facebook, LinkedIn, Instagram, etc.
• Familiarity with email marketing tools such as Mailchimp or similar platforms.

Benefits

• Work from home