Responsibilities

• Write copy for landing pages, banners, and ads and curate learn-page articles using SEO principles to improve website visibility and ranking.
• Craft compelling short- and long-form scripts for promotional sizzle reels and informational videos to elevate the brand across digital channels.
• Follow copywriting best practices and understand audience behaviours and needs.
• Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition.
• Think innovatively and out-of-the-box while maintaining brand consistency; concept, pitch, and implement ideas.
• Grow and leverage a deep understanding of brand principles and guidelines, ensuring consistent voice and messaging across projects.
• Update content to meet established tone, style standards, and business requirements.
• Work closely with brand and legal teams implementing feedback as needed.
• Collaborate with fellow content writers and editors to elevate the quality of work.
• Successfully prioritize and manage multiple projects concurrently.