Senior Demand Marketing Manager at ServiceTrade | USA

ServiceTrade

Senior Demand Marketing Manager

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel B2B demand campaigns from strategy to execution for revenue impact.

Own integrated campaigns across email, paid, nurture, landing pages, and ABM with Sales collaboration
Must-have: 5+ years leading SaaS demand campaigns that move pipeline
Standout: Cross-functional leadership with Content, Product Marketing, and Operations

Job Description

Responsibilities

Lead the development of campaign strategies aligned to growth goals, product initiatives, and revenue targets
Define campaign themes, audience segmentation, offers, and full-funnel activation plans
Build integrated briefs with messaging, channel mix, KPIs, and performance goals
Partner with Content, Product Marketing, and Brand to create multi-channel activation plans
Design and execute ABM campaigns for priority accounts with multi-channel touchpoints
Own activation across email, paid media, nurture, landing pages, webinars, and events
Ensure consistent campaign positioning across touchpoints and channels
Own channel distribution planning for campaign content across email, paid, web, and events

Requirements

5+ years leading integrated B2B marketing campaigns (SaaS preferred) with proven pipeline impact
360° marketer who translates priorities into full-funnel strategy and execution
Ability to operate with urgency in a fast-paced environment and optimize in-market
Data-driven and accountable for KPIs such as conversion, pipeline influence, and revenue
Systems-oriented builder using AI and automation to increase speed and efficiency
Strong cross-functional collaboration across Sales, Product Marketing, Content, and Operations
Experience supporting ABM motions (1:many/1:few) with Sales prioritization
Proficient in HubSpot, Salesforce, WordPress, and ABM tools (6sense, Demandbase, UserGems)
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Preferred

Experience scaling campaigns in a growth-stage B2B SaaS company
Strong partnership with content and creative teams to bring campaigns to life
Experience managing paid media strategy and agency relationships
Familiarity with marketing automation and lifecycle strategy
Experience marketing to commercial service contractors or field service tech
Experience building repeatable ABM playbooks with account-level measurement

Benefits

Medical through Cigna with multiple plan options, dental and vision
Flexible Spending Account and Dependant Care Account
Company-paid Life, STD and LTD insurance
Voluntary life, Critical Illness, Accident, and Pet Insurance
401(k) with up to 3% employer match
Flexible PTO and 10 company holidays
Parental Leave and Volunteer Time Off
Employee Reimbursement for well-being, technology, or professional development

ServiceTrade

4.4 Glassdoor

ServiceTrade is a best-in-class field service management platform that helps commercial service contractors achieve scalable growth by maximizing technician performance, streamlining operations, and delivering digital-first experiences that win and delight customers.

Founded in 2012

Durham, North Carolina, USA

225 employees (14 in marketing)

servicetrade.com

85% recommend to a friend

95% CEO approval