Responsibilities

• Insights into action - Drive actionable insights working with global, local insights / category teams & agency partners - to inform On Trade Plans for priority brands on the Spirits portfolio. Identify and develop consumer and customer insights to shape effective on-trade strategies and unlock new consumption opportunities. Staying up to date with industry trends, competitor activity, and on-trade dynamics to inform strategy and innovation
• X Functional Team Collaboration – Liason with key stakeholders from Brand, Commercial teams, Business Intelligence & Finance Teams ongoing to ensure seamless integration of Omni-Channel thinking and delivery of plans within the On Trade channel.
• Best tin Class Execution - Lead overall Channel Activation Plan execution - in line with Outlet Segmentation & Perfect Store Model. Drive the implementation of innovative and compelling activation programs that enhance visibility, trial and engagement in On Trade venues.
• Management of POS - Oversee the planning, production (in case of local), and allocation of point-of-sale supply for the year, balancing global processes and local needs.
• Orientation to Results - Drive a performance-led mindset through rigorous pre and post evaluation of major activations to ensure maximum return on investment (ROI) and brand equity are delivered.
• Active participation during key moments of Coorporate Calendar - Actively contribute to key corporate processes, including Annual Brand Planning (ABP), Power Period Reviews and Customer Engagement Planning. Ensure on-trade strategies are well represented and aligned within broader business priorities.
• Agency Management - Lead on the selection, briefing and ongoing management of external agencies. Ensure clear deliverables, strong creative output, effective control of budgets and timelines across channel and brand initiatives.
• Accountable for A&P management: Own and manage A&P budgets in collaboration with Finance, Sales and Logistics teams. Ensure efficient budget allocation, tracking, and compliance with financial processes

Requirements

• 5+ Years minimum working in the Spirits Business, with Brand and/or Commercial experience – preferably working in POP activation/ execution (client side mandatory, agency nice to have)
• On Trade Channel nice to have.
• Experience with people management nice to have
• A dynamic, confident and excellent communicator
• Strong team player – ability to work cross functionally
• Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
• Consumer / Insight driven – able to use consumer/ shopper or category insights to influence and support channel/customer brand plans
• Commercially astute – operating with commercial lense to understand and implement ‘ROI’ driven activity where relevant
• Results driven, committed to delivering and exceeding goals and targets set
• Creativity & problem solving approach

Preferred

• On Trade Channel nice to have.
• Experience with people management nice to have.
• Mobility to other Business Units is a nice to have.