Responsibilities

• Develop and lead creative strategies rooted in cultural and data insight for a portfolio of high-profile beauty and FMCG brands
• With the support of Leads, act as the strategic authority on your accounts, guiding clients and creative teams on how strategy, culture and platform come together
• Carry accountability for the strength of an idea across the accounts you own, holding the thread from the original insight through to the finished strategy
• Write creative concepts and strategies that inspire genuinely ambitious creative work
• Act as the team's challenger when a brief plays it safe, and know when an idea is strong enough to take to a client
• Set campaigns up for success from the outset, with clear objectives and a measurement framework, proactively managing client and internal expectations around what success looks like
• Feed into and support the structuring of new business pitches, presenting confidently on the sections you own
• Lead industry and market trend analysis that feeds directly into forward-looking client strategy, and identify opportunities to streamline how the team works through new tools or ways of working
• Be a genuine connector across departments, known for lifting the people around you and building enthusiasm for an idea beyond your immediate team
• Mentor the wider Creative Strategy team giving clear, constructive feedback and helping shape their development

Requirements

• Expert-level immersion in internet culture, with a natural instinct to challenge assumptions
• Expert-level cultural fluency: you can spot the right trend, tension or insight for the right brand at the right time
• Comfortable sourcing and interrogating data across multiple sources, confident spotting the patterns that matter, and pushing beyond the obvious to find an insight that sharpens a brief.
• A highly polished, persuasive presenter, confident selling an idea to senior clients and internal teams
• A strong grip on measurement and effectiveness, comfortable using data to prove an idea worked
• Comfortable respectfully challenging a client, not just your own team, when the work calls for it
• Proven ability to mentor and develop more junior team members
• An innovative mindset, always looking for a better way to solve the problem in front of you
• Commercial awareness and the ability to connect creative strategy to measurable business outcomes.
• Excellent project management skills, with the ability to manage multiple priorities and projects

Benefits

• 25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
• Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
• X2 wellness days or £100 allowance
• Hybrid working (2 days in the office, three days from home)
• Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
• Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
• Quarterly Campfire value awards
• Free fruit, snacks and plenty of beverages to keep you full for the day
• Regular social events including the big summer and christmas parties
• Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies