Responsibilities

• End-to-End Production - Concept, script, shoot, and edit social-first commerce video (Instagram Posts, Reels, TikTok) from brief to published asset, working independently without a standing production crew.
• Produce purposeful sets of variations per product — not single hero cuts — across hooks, formats, and lengths so platforms have enough to optimize against.
• Make content feel native to the platform, conversion optimized and unmistakably Allure at the same time; native does not mean off-brand.
• Direct on-camera talent and contributors; pull in freelance crew and source product (PR, brand partners, merchandising) when a concept requires it.
• Comfortable on camera and able to present as talent when the content calls for it
• Manage your own pre- and post-production: editing, crew, and creative briefs.
• Franchise & Format Development - Build and evolve a Allure-specific library of paid commerce formats, hooks, and structures that perform in-feed while preserving editorial voice.
• Identify white space for new franchises based on category opportunity, audience behavior, and platform trends.
• Codify what works into a living format playbook so quality and speed compound over time.
• Editorial Partnership & Alignment - Partner with commerce editors to turn their recommendations into shootable, performance-ready concepts — without creating double work for them.
• Ensure every asset is editorially aligned and on-brand before it goes into market.
• Hold the line on brand voice and credibility as content moves into a paid environment.
• Production & Handoff - Run a tight brief-to-handoff process for your own output: brief, shot list, approvals, and clean delivery to the Paid Media and Performance teams for trafficking.
• Maintain clear status and delivery timelines for your work.
• Performance Insights & Iteration - Review campaign signals (CTR, retention, CVR) with the Performance team and translate insights into creative adjustments.
• Kill underperforming formats fast, scale winners, and feed learnings back into new concepts and the format library.