Responsibilities

• Lead Creative for Our Biggest Swings — You'll develop bold, tension-driven concepts that form the creative backbone of our most competitive pitches and flagship client programs. This means generating ideas that are platform-native, digitally fluent, and built on real cultural friction—transforming strategic territories into campaigns that earn attention, spark conversation, and resonate deeply with digital audiences who can smell inauthenticity from a mile away. And while social is home base, you're equally comfortable thinking beyond it: from influencer-led events and experiential activations to influencer-led TV spots and fully integrated campaigns that show up everywhere a brand needs to be.
• Turn Insights into Ideas — Great creative doesn't start from a blank page—it starts from a tension. You'll work closely with strategists to absorb audience research, digital trend signals, and category context, then transform that raw material into ideas with genuine creative conflict at their core: the friction between what a brand stands for and what culture is demanding, between what audiences expect and what surprises them, between the familiar and the unexpected. That tension is what makes ideas magnetic.
• Bridge Creative and Strategy — You'll work hand-in-hand with Strategy partners, participating in brief reviews and collaborative ideation sessions to ensure creative concepts are rooted in real insight. Your role is to be both creative lead and thought partner—ensuring every idea pushes into unexpected territory while laddering back to a clear strategic foundation.
• Cross-Functional Partnership — You'll partner closely with Business Development and Client Partnerships to bring creative thinking to business opportunities across net new pitches and key client programs. You're comfortable moving between teams, translating creative vision into the language each audience needs to hear—and you genuinely enjoy the variety. One week you're cracking a campaign for a big CPG brand, the next you're in the world of luxury, beauty, or B2B tech. You flex your creative instincts to fit the category without losing your edge.
• Tapped into Culture + Trends — You'll help lead creative trend reporting and POV development, keeping teams wired into what's shaping digital culture, social platforms, and Gen Z behavior in real time. You know the difference between a trend worth chasing and one that's already peaked—and you know how to use that intelligence to build creative ideas with longevity, not just virality. You'll contribute to playbooks and creative standards that level up our output and help clients earn genuine relevance in the creator space.

Requirements

• 4–7 years developing creative for social-first, influencer/ creator-led, or influencer-driven campaigns
• Proven track record concepting and producing work that earns attention, drives culture, and delivers results
• Deep fluency across platforms—you think natively in TikTok, Instagram, YouTube, and whatever comes next
• Experience working in influencer marketing, social creative agencies, or digital-first brand environments (bonus points if you've been in the agency trenches)
• A genuine love for working across industries—from big CPG and beauty to luxury, tech, and B2B—and the creative range to shift registers between them without losing what makes each idea feel right for that world
• Bonus: experience using AI tools and moodboarding to generate visual mockups and creative visualizations—bringing ideas to life visually at the speed of a pitch so clients and teams can see the vision, not just read it
• Ability to generate a high volume of strong ideas and pressure-test them quickly in a pitch environment—including knowing which ideas have enough tension to actually break through
• Strong digital and cultural radar—you live inside social media trends, understand what drives Gen Z behavior on and off platform, and can translate those signals into campaign concepts before they go mainstream
• Experience developing tension-rooted creative territories and campaign frameworks—ideas built on genuine cultural friction that give programs a clear identity, edge, and north star
• Comfort navigating the controlled chaos of pitch cycles and high-visibility RFP processes

Preferred

• Bonus: experience using AI tools and moodboarding to generate visual mockups and creative visualizations—bringing ideas to life visually at the speed of a pitch so clients and teams can see the vision, not just read it