Responsibilities

• Shape the Work: You'll lead creative for a flagship B2B account and play an active role in building Material's B2B creative practice. That means setting standards, developing frameworks, and helping define what insight-led commercial creativity looks like–not just executing to briefs, but influencing what the briefs become.
• Lead the Room: The best thing about this role isn't the title. It's that you'll be the person whose presence in a room changes what's possible–client presentations, planning sessions, proactive ideas, new business pitches. Your point of view earns trust from clients and makes your team want to bring you their best ideas.
• Together with the ECD, you'll direct a senior creative team and mentor the careers inside it. You'll orchestrate workshares that showcase your team's work across the department and company. You'll represent creative in multidisciplinary team settings and take an active role in new business for brands that match your experience.
• Your influence doesn't stop at your account team. Creatives across the department come to you for feedback, honest reads, and direction, because working with you makes their work better. You build those relationships deliberately.
• Stay Close to the Craft: You have a copywriting background and you haven't wandered far from it. You can shape a platform, write a headline, and tell the difference between a brief that's ready and one that isn't. You don't step in to rescue work — you create the conditions that make rescue unnecessary.
• You'll shape platforms for your teams to produce from, and step in to write in the right moments. You'll build and protect a client's voice with the same care you bring to the work itself.
• Drive the Business: You understand that great creative serves commercial goals, and you can make that case fluently–connecting creative decisions to client growth, acquisition, and retention metrics. You scope engagements, protect margin, spot growth opportunities within existing accounts, and play an active role in new business conversations.

Requirements

• 12+ years of agency, studio, or brand experience, with the majority in a creative director role on B2B, B2B2C, and consumer brands
• A portfolio showing conceptual thinking, versatility, and results–not just craft
• Strong copywriting background, including campaigns you've directed and campaigns you've written yourself
• Deep B2B channel fluency: trade media, performance marketing, social, CRM, search, AI search, video, and emerging channels
• Experience developing client thought leadership, long-form content, and executive communications
• Demonstrated ability to lead senior client relationships and grow accounts
• Financial accountability: you've scoped engagements and managed to revenue and margin targets
• Comfort with AI tools and genuine curiosity about how they reshape creative work and workflow
• Software: Google Workspace, Microsoft 365, Figma, Gemini, ChatGPT, NotebookLM