Own end-to-end creative production for social-first campaigns, translating marketing objectives into platform-native concepts and leading cross-functional execution from pre to post-production with tight brand alignment.

• Creative ownership: develop platform-tailored video/photo concepts for awareness to conversion across organic, paid, and product-launch content.
• Production leadership: manage end-to-end shoots with in-house and external partners, briefs, timelines, and on-site direction.
• Cross-functional collaboration: partner with Social, PR, Influencer, E-commerce, Retail, and Performance squads to ensure timely, on-brand results.