Senior Copywriter at We Are Social | New York City, NY | $70K/yr – $200K/yr

Senior Copywriter

New York City, NY (On-site)

$70K/yr – $200K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the creative direction and brand storytelling, turning briefs into high concept campaigns while defending decisions across multiple projects and teams.

Creative direction and brand voice: translate briefs into actionable tasks and ensure the brand story stays cohesive across channels.
Multi-project ownership: manage complex campaigns end to end, mentor junior writers, and keep work on brief under tight deadlines.
AI-enabled concepting: use AI to generate campaign concepts and variations for testing while preserving core ideas.

Job Description

Responsibilities

Concept, write and create strong, compelling copy that resonates with target audiences that go beyond the surface level, delivering sophisticated ideas with a high degree of creative complexity and strategic depth
Understand the structure of a brand's identity—how the visual and verbal executions come together to create a holistic brand experience
Be a creative spokesperson for projects to ensure that the creative integrity of the work stays intact
Support the team with new business, by helping outline and write pitch decks
Contribute high-level thinking that shapes the direction of creative projects from inception to final delivery
Master brand voice by consistently producing top-tier copy that meets the agency's highest standards, even when navigating tight deadlines or budget constraints
Drive creative problem-solving by finding adaptable solutions that preserve the core idea while satisfying evolving client needs and technical requirements
Clearly articulate creative visions and "decode" client feedback into actionable tasks for the internal team
Identify trends and opportunities as they emerge in social that stay true to our brands
Defend creative work confidently to internal and external stakeholders, providing a clear rationale for copy and conceptual decisions

Requirements

5+ years of agency experience with a portfolio showing multi-channel campaigns with a focus on strategic depth
A robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies
Achieved full command of the creative process- you know how to bring an idea along from a kernel to a campaign, and sell it to clients while staying on brief
Strong verbal and written communication skills to defend and explain creative choices to internal teams

Benefits

We like to laugh, we live for celeb gossip and we're great on AUX
Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
You best believe we know how to celebrate our wins. And our losses (it's how we learn)
From carbon offsets to community kitchens, we&aposre passionate about making a difference
Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)

We Are Social

3.3 Glassdoor

We are a global socially-led creative agency, with unrivaled social media expertise.With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape.We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.We Are Social is part of Plus Company.

Founded in 2008

London, England, GBR

1.8K employees (658 in marketing)

wearesocial.com

51% recommend to a friend

75% CEO approval