Responsibilities

• Own all consumer-facing copy across product labels, website, Amazon listings, email campaigns, SMS, and social media — where every word reflects the brand and earns its place
• Write direct-response copy for promotional campaigns, landing pages, and conversion funnels that drives immediate, measurable action
• Translate complex ingredient science and mechanism of action into clear, compelling consumer language without diluting the science
• Master and consistently apply the documented ProCaps founder voice across all channels — maintaining the educational, trust-driven tone that distinguishes ProCaps from commodity supplement brands while meeting channel-specific performance requirements; partner with the founder and marketing leadership to ensure adherence to brand voice
• Develop customer newsletter content, blog articles, and educational marketing materials that build loyalty and trust
• Partner with the internal compliance team throughout the review process, incorporating feedback efficiently and maintaining copy quality across revision cycles — with a working knowledge of FDA/FTC structure-function claim rules and what separates permissible health benefit language from prohibited disease claims
• Collaborate with creative, design, and digital teams to ensure copy and visuals reinforce each other
• Leverage AI writing tools to accelerate ideation and draft production without sacrificing editorial rigor, brand voice, or science accuracy
• Manage multiple concurrent projects in a fast-paced, deadline-driven environment

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or related field
• 5+ years of copywriting experience, with a portfolio demonstrating multi-channel marketing copy
• Demonstrated experience writing for dietary supplements, nutraceuticals, functional foods, pharmaceuticals, or health and wellness brands
• Proven track record writing direct-response copy that drives measurable conversion results
• Proficiency with AI writing tools (e.g., Claude, ChatGPT, Jasper) and the editorial discipline to evaluate, edit, and take accountability for AI-assisted output — particularly as it relates to health claims, brand voice, and regulatory compliance
• Familiarity with email marketing platforms, CMS systems, and digital content workflows
• Strong proofreading and editing skills
• Exceptional written communication with the range to write both technical and conversational copy
• High attention to detail and commitment to accuracy in both science and brand voice
• Ability to synthesize complex information and distill it into clear, compelling consumer language

Preferred

• Direct experience with nutraceutical or supplement label copy and regulatory review processes
• Familiarity with direct-response marketing principles and conversion copywriting frameworks
• Background in or strong working knowledge of nutritional science, biochemistry, or related field
• Experience working in a founder-led or mission-driven brand environment

Benefits

• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance