Responsibilities

• Concept, pitch, and write high-converting copy for paid social campaigns across platforms including Meta, TikTok, LinkedIn, and emerging digital channels
• Develop compelling digital advertising copy for Responsive Display Ads, Google Ads, native advertising networks, and other performance marketing initiatives
• Create messaging that drives engagement, lead generation, brand awareness, and customer acquisition while maintaining brand consistency
• Script, storyboard, and ideate concepts for short-form video content across YouTube Shorts, Instagram Reels, TikTok, and other social platforms
• Develop high-retention hooks, compelling narratives, and strong calls-to-action designed to maximize audience engagement and conversion
• Collaborate closely with video editors and creative teams to bring concepts to life
• Write and edit high-impact marketing and sales assets including flyers, brochures, signage, pitch decks, presentations, newsletters, landing pages, and promotional materials
• Ensure consistent brand messaging and voice across all customer-facing communications
• Support broader marketing initiatives through strategic content development and campaign messaging
• Brainstorm and develop concise, attention-grabbing copy for billboards, transit advertising, experiential marketing, and physical brand activations

Requirements

• Minimum of 5+ years experience in copywriting, digital marketing communications, and/or creative advertising is required
• Agency experience or experience in a fast-paced, high-growth in-house marketing environment preferred
• Demonstrated experience collaborating with visual designers, video production teams, and marketing stakeholders
• A diverse portfolio showcasing: High-converting paid advertising campaigns, Short-form social media concepts (including video hooks and scripts), marketing communications and sales collateral, multi-channel copywriting across digital, social, and traditional mediums
• Advanced copywriting and creative advertising skills across multiple channels and formats
• Strong understanding of brand voice development and audience-specific messaging
• Proficiency in writing for paid media, social media, digital marketing, and marketing communications
• Experience with video scripting and storyboarding for short-form content
• Ability to adapt tone and style seamlessly, from internet-native social content to professional, value-driven sales messaging
• Strong communication and collaboration skills with cross-functional creative teams

Nice to Have

• Experience writing for consumer-facing brands with a strong digital presence
• Familiarity with social media trends, internet culture, and emerging content formats
• Understanding of performance marketing principles and conversion-focused messaging
• Experience supporting integrated marketing campaigns across multiple channels

Benefits

• Our team is unique — we are passionate about what we do. At Sand Cherry, our Consultants know they are impacting and shaping our clients' industries. We recognize our employees for their contributions. Our culture is one of the most friendly and communicative in the consulting industry. Sand Cherry is not a top-heavy organization. We offer the opportunity to be part of a digital workforce. Discover the experience that only comes with self-responsibility in the workplace. Our team members manage their own workloads and are expected to deliver exceptional work for our clients. Professional career growth is one of our main priorities, as we affirm that investing in our Consultants and empowering our people will also deliver the best results and value for our clients.