Senior Copywriter (Lincoln/Hudson Rouge) at Hudson Rouge | Detroit, MI | $60K/yr – $140K/yr

Hudson Rouge

Senior Copywriter (Lincoln/Hudson Rouge)

Detroit, MI (Hybrid)

$60K/yr – $140K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

5+ years copywriting in a fast pace or agency setting, with a track record of luxury tone work, plus premium-brand storytelling across multi-channel campaigns and a bias for testing copy that moves performance.

Own cross-channel creative messaging and story development from briefs with art directors and designers.
Own the luxury brand voice across websites, landing pages, and emails to drive premium experiences.
Lead test and learn on messaging, refining hooks and CTAs based on performance data.

Job Description

Responsibilities

Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.

Hudson Rouge

We are an integrated, luxury marketing boutique, headquartered in New York with offices in Detroit, Shanghai, Toronto and Mexico City. Founded in 2012, and part of WPP, we specialize in understanding, optimizing and amplifying the unspoken codes that contribute to the staying power of luxury brands and services. At Hudson Rouge, we provide a channel-agnostic, integrated approach and broad service offering, to clients in the ultra-competitive luxury sector.We are an agency founded with the mission of bringing together the best minds in luxury marketing and brand publishing. From concept to execution, we work on overall brand strategy, media promotion, and creative across digital, traditional, social, experiential, and emerging technology. We aim to cultivate meaning, and, in turn, meaningful work.We’re constantly looking for what’s next, while grounding ourselves in what’s relevant today.

Founded in 2011

New York, New York, USA

119 employees (55 in marketing)

www.hudsonrouge.com