Responsibilities

• Write and optimize email sequences across the full customer journey, from acquisition and onboarding through renewal and re-engagement
• Partner with strategic leaders to create nurture tracks tailored to audience segments, ensuring messaging aligns with where someone is in their journey with IMA
• Partner with marketing ops to test subject lines, CTAs, and messaging approaches through A/B testing
• Own the copy strategy for retention-focused campaigns, including renewal reminders, win-back sequences, and loyalty messaging
• Partner with strategic leaders to identify drop-off points in the member journey and develop targeted messaging to re-engage at-risk audiences
• Write communications that reinforce ongoing value, not just at the point of sale, but throughout a member's lifetime with IMA
• Collaborate with customer success and membership teams to surface insights that sharpen retention messaging
• Craft communications that deepen relationships with existing members and customers, including upsell, cross-sell, and milestone-based messaging
• Translate complex program details into clear, benefit-forward language for diverse professional audiences
• Develop content that drives membership actions, including renewals, upgrades, and product purchases

Requirements

• 5-8 years of writing experience, with a portfolio that spans multiple formats and channels
• Demonstrated experience in lifecycle or email marketing. You've written full nurture sequences, not just one-off blasts
• Proven ad copywriting chops. You know how to say a lot with very little, and you know how to methodically adjust copy for testing.
• Familiarity with UX writing principles and experience collaborating with designers or product teams
• Comfort working in marketing automation or CRM platforms
• Ability to manage multiple projects simultaneously with minimal oversight
• Experience writing for B2B, professional association, or membership-based organizations is a plus
• A sharp editorial eye and the confidence to push back when a brief isn't clear