Senior Copywriter

Orlando, FL (Hybrid)

Salary Not AvailableSenior Level5+ years exp

Posted 2 days ago

Job Summary

Own the creative storytelling and performance marketing workstreams, translating data into messaging, tests, and brand-safe campaigns; collaborate across teams to balance big-picture concepts with detailed execution.

  • Lead the development of compelling messaging and experiment design that ties audience insights to business outcomes.
  • Coordinate cross-functional efforts between creative, data, and product teams to ensure brand safety and performance alignment.

Job Description

Preferred

  • Exceptional command of language, storytelling, persuasion, grammar and editorial standards. Ability to move fluidly between big-picture concepts and precise, detail-oriented execution. Strong creative judgment: knows when to follow data, when to challenge assumptions and how to distinguish a meaningful insight from noise.
  • Fluency in performance marketing fundamentals, including audience, offer, funnel stage, message hierarchy, call to action and test design. Curiosity about emerging technology paired with healthy skepticism, sound judgment and respect for privacy, intellectual property and brand safety. Clear communicator and confident presenter who can explain creative choices in strategic and business terms. Highly organized, collaborative and resilient; able to prioritize work, incorporate feedback and maintain quality under deadline.
  • Physical Demands, Primarily office-based work that involves extended periods of sitting and computer use. Regular participation in in-person and virtual meetings, presentations and collaborative working sessions. Reasonable accommodations may be made to enable qualified individuals to perform the essential functions of the role.
  • Working Conditions, This is a hybrid, mostly in-office role. The current schedule is four days per week in the office and one remote day, subject to business needs and company policy. Collaborative, deadline-driven environment with multiple concurrent projects and stakeholders. Occasional travel, early meetings or schedule flexibility may be required based on business needs.
Holiday Inn Club Vacations logo

Holiday Inn Club Vacations

3.7 Glassdoor

Go Further at 28+ Resorts. 🌴🗻🏖️❄️Since 1982, our team members have delivered awesome experiences and created extra-special moments for our guests. Embrace an exciting career with our growing company, and you’ll be adding to those moments as you share a rewarding journey with other exceptional team members. It all began when Kemmons Wilson created the Holiday Inn® brand in 1952 and continued 30 years later with his founding of Orange Lake Resort, which became our flagship property. Then in 2008, our company entered a new chapter of growth and success through a strategic alliance between IHG® (InterContinental Hotels Group) and Orange Lake Resorts that resulted in the creation of the Holiday Inn Club Vacations brand. Today, our company is focused on fulfilling the promise of that brand through the development and promotion of our ever-evolving, owner-friendly Holiday Inn Club® product. From frontline to sales, corporate and other positions, every one of our team members has a key role in supporting our efforts and creating the memorable experiences that are at the heart of all we do. But our story is still just beginning. With a growing network of resorts and offerings, we are poised for an even more exciting future, one in which you could play an important part. Discover how it feels to have a career that’s more than a job, where you’ll lead with courage, show you care and shape our destiny as we continue sharing this incredible journey together.This is our family. This is our 40th.

Founded in 1982
Orlando, Florida, USA
3.5K employees (217 in marketing)
62% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
14K
Traffic Source Mix
Search
38.1%
Direct
49.4%
Referral
7.7%
Social
3.5%
Paid
1.2%

Headcount Trend

Current headcount: ~3.5K

Recent News

Holiday Inn Club Vacations logo

Senior Copywriter

Holiday Inn Club Vacations · Orlando, FL · Hybrid