Senior Copywriter - HCP/DTC

New York City, NY (Hybrid)

$90K/yr – $115K/yrSenior LevelFull time

Posted 13 days ago

Job Summary

Own the end-to-end campaign narrative for healthcare and pharma, translating complex science into audience-friendly stories while navigating regulatory reviews, and collaborate across creative, strategy, and production to deliver integrated campaigns.

  • Lead concept development and copy across channels with a focus on accuracy and creative expression within MLR/Legal review cycles.
  • Bridge clinical references and brand strategy to create empathetic, accessible messaging for patients and healthcare professionals.

Job Description

Responsibilities

  • Concept and write campaign copy across channels
  • Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.
  • Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.
  • Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.
  • Present work clearly, explain your thinking, and apply feedback to sharpen the work.
  • Manage multiple projects, timelines, and feedback cycles with focus and follow-through.
  • Working knowledge of pharmaceutical marketing standards and regulated creative development.
  • Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging.
  • Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect.
  • Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem.

Requirements

  • Proven experience writing preferably for healthcare/pharma
  • Comfort working within collaborative creative, strategy, and review environments.
  • Proven experience, writing for healthcare/pharma.
  • Strong communication skills and confidence presenting work in collaborative settings.
  • Organization, resilience, and calm under pressure in a fast-paced environment.
  • Ability to move comfortably between big ideas and detailed execution.
  • Portfolio demonstrating concept development, writing craft, and integrated campaign experience.
  • Deep sensitivity to patient experience and health literacy, modeling clear, empathetic, trust-building copy.
  • Confidence navigating ambiguity and helping teams move forward with clarity and momentum.
  • Sound judgment balancing creative ambition with accuracy and compliance.

Preferred

  • Experience in healthcare/pharma marketing preferred.
  • A portfolio demonstrating concepting, writing craft, and digital-first thinking.
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McKinney

McKinney is a full-service creative agency that generates unfair attention for brands. In 2024 and 2025, McKinney was named to both Ad Age’s A-List and its list of Best Places to Work – two years in a row – and was recognized as one of Fast Company’s Best Workplaces for Innovators in 2024, reinforcing the agency's commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency’s Pharma and Wellness practice launched in 2022, was named as the Manny's 2025 Agency of the Year, Category III. McKinney is part of the Cheil network and has offices across North America, including Durham, New York, Dallas, Los Angeles, Phoenix, and Toronto. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.

Founded in 1969
Durham, North Carolina, USA
372 employees (116 in marketing)

Salaries

Posted range

$90K/yr – $115K/yr

Taken straight from the job posting.

See all McKinney salaries

Marketing Team

Marketing Team Size
59 (16% of company)
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
14.6K
Traffic Source Mix
Search
31.2%
Direct
52.6%
Referral
6.7%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~372
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Senior Copywriter - HCP/DTC

McKinney · New York City, NY · Hybrid