Responsibilities

• Understand each client’s current marketing strategy, their winners and competitor winners, their brand guidelines, niches, claims, geographies, demographics, and product.
• Develop the concepts and write the scripts for a street interview campaign the client will run on Meta.
• Develop a set of creative concepts for each campaign, which can involve different formats, props, or production.
• Write direct-response scripts for each concept.
• Write creative briefs for the production teams that shoot each campaign.
• Handle client feedback on concepts, scripts, and cuts.
• Review performance data and design new concepts and scripts from it.
• Supervise a junior copywriter.
• Own the creative concepts and direct-response scripts across your clients' campaigns.
• Implement processes that let us scale our production team over time.

Requirements

• 5 to 7 years in paid-media copywriting or direct-response advertising.
• Experience developing creative concepts and writing direct-response scripts for a variety of target audiences.
• Comfortable presenting creative work to clients.
• Able to work full-time, in person, in New York.