Responsibilities

• Leads Frontier’s tactical marketing strategy to support the co-branded credit card issuer in the development, testing and execution of marketing campaigns for the co-branded card including: direct mail, email, insert production, statement messaging, airport signage, internet, social media and the in-flight channel
• With Loyalty Program Manager, identify opportunities and lead Frontier’s tactical marketing strategy to support the various loyalty partners in the development, testing and execution of marketing campaigns including: direct mail, email, insert production, statement messaging, airport signage, internet, social media and the in-flight channel
• Leads facilitating discussions between the Frontier team and the partner for all strategy and tactical components of the program
• Develop training documents to support the co-branding credit card issuers inflight acquisition channel. Including training new inflight staff and assisting with recurrent training
• Leverage Frontier and card issuer communication channels for acquisition and retention messages where appropriate
• Identify, recommend and support new marketing channels and opportunities for the credit card program and other partners
• Develop and coordinate internal communications and incentives to increase employee awareness of the co-branded credit card, including internal acquisition incentives (call center and inflight promotions) Maintain program project list to effectively execute and track status of projects, campaigns, and events to ensure that marketing efforts support specific forecasts and goals
• Manage the approval process of all co-branded card communication materials from both Frontier and the card issuer
• Oversee production and printing of physical marketing and support materials while ensuring on-time distribution of these materials via comat or other shipping methods
• Support other Loyalty Marketing initiatives as needed

Requirements

• Bachelor’s degree with emphasis in marketing or equivalent area of study
• 2-5 years in sales, marketing and/or communications or related field
• Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures
• Advanced Excel and PowerPoint for analytics and presentations
• Familiarity with HTML, SQL or JSON coding preferred
• Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
• Must have good attention to detail for copy proofing/editing
• Exceptional presentation and oral communication skills
• Exceptional writing and copy editing skills
• Ability to work collaboratively with other departments, partners and staff
• Ability to manage multiple contractors/trainers
• Strong corporate vendor development and relationship building skills
• Ability to travel 50% of time
• Knowledge, Skills and Abilities - Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
• Ability to work with minimum supervision in a collaborative team environment
• Microsoft office product skills including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with ability to work on several projects at a time
• Must be comfortable working around the airports both above and under wing when needed

Preferred

Benefits