Lead content strategy and execution across channels to drive pipeline, positioning, and education, turning ICP journeys into conversion-focused assets while scaling editorial systems and cross-functional collaboration.

• Own editorial strategy across blog, email, website, social media, and customer-facing assets
• Translate ICPs (ideal customer profiles) and buyer journeys into content that meets prospects at each stage of the funnel
• Define and enforce brand voice and content standards across all departments

• Write, edit, and publish high-quality long-form content including blog posts, whitepapers, case studies, landing pages, and email sequences
• Partner with the Director of Digital Marketing and Head of Marketing on campaign-level content strategy and messaging
• Collaborate with the Senior Graphic Designer to produce visually aligned content assets

• Lead organic search strategy including keyword research, content optimization, and backlink development
• Track and report on content performance metrics (traffic, engagement, MQLs, conversions) using analytics tools
• Use data to continuously refine content strategy and prioritize high-impact topics

• Partner with Product Marketing to develop launch content, feature announcements, and competitive positioning
• Collaborate with Sales to produce enablement content including one-pagers, battle cards, and email templates
• Work with Customer Success to develop customer stories, testimonials, and retention-focused content

• Represent the marketing team in cross-departmental content initiatives
• Mentor Marketing Specialists and Associates on content best practices, writing quality, and editorial workflows
• Own the content review and approval process, maintaining quality and brand consistency
• Identify opportunities to build scalable content systems, templates, and workflows

• 5+ years of experience in content marketing, preferably in B2B SaaS
• Exceptional writing and storytelling skills
• Experience creating customer-facing content including case studies and thought leadership
• Strong understanding of social media and organic content growth
• Experience writing conversion-focused website and email copy
• Ability to manage multiple content initiatives independently
• Comfortable working in a fast-paced startup environment

• Experience with video/content production workflows is a plus
• Construction technology, architecture, engineering, or industrial SaaS experience is a plus

• Healthcare: Blue Shield PPO: Bronze, Gold & Silver options; in-network & out-of-network tiers
• Dental: Guardian: In-network & out-of-network coverage; annual max & coinsurance details
• Vision: Guardian 20/20/150: Copays for exams/materials; allowances for frames & contacts
• Basic Life: Guardian: $15,000 employer-paid benefit
• Long-Term Disability : Guardian LTD - 60% of pre-disability earnings, up to $6,000/month
• Work Equipment: Provided as needed Location:
• 401K : Employer match of 100% on the first 3% of pay you contribute, plus 50% on the next 2% (up to 4% total), with immediate full vesting. Eligibility begins after 3 months of service.
• Parental Leave : Paternity: 1 Month | Maternity: 3 Months
• Time Off : PTO = 25 days per year | Sick Days = 5 days per year | Birthday off