Responsibilities

• Concept, capture, and produce high-quality organic social content across TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms
• Lead the creation of food and lifestyle content, including recipe development support, food styling, product photography, tabletop shooting, and short-form video production
• Bring a strong creative eye to every stage of content development, including concepting, art direction, composition, lighting, styling, shooting, editing, and final delivery
• Develop social-first creative ideas in partnership with strategy and community management teams, translating cultural insights, trends, and audience behaviors into compelling content
• Create a wide range of content formats including short-form video, motion graphics, photography, static assets, GIFs, and platform-native executions
• Help evolve each brand’s unique social identity while maintaining consistency with brand guidelines and creative standards
• Proactively identify content opportunities, emerging trends, platform behaviors, and creative formats that can help brands participate authentically in culture
• Storyboard concepts, develop shot lists, support scripting, and clearly communicate creative thinking internally and externally
• Present creative ideas and recommendations to clients with clear rationale while remaining open to feedback and collaboration
• Partner with creative leadership to continue raising the quality, effectiveness, and ambition of social content

Requirements

• 5+ years of experience creating premium social-first content for brands, ideally within food, beverage, CPG, lifestyle, or culture-driven categories
• A strong portfolio demonstrating expertise across photography, videography, editing, design, and social storytelling
• Experience creating visually compelling food content, including food styling, recipe content, tabletop/product shooting, and lifestyle production
• Strong understanding of TikTok, Instagram, YouTube Shorts, social trends, creator behaviors, and platform best practices
• Ability to operate as a full-stack creator - comfortable moving from concept to capture to final edit
• Strong design sensibility with experience using tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), CapCut, and other social creation tools
• Highly collaborative, proactive, and comfortable working within a fast-moving integrated team environment
• Ability to balance premium craft with the speed, agility, and experimentation required for modern social content
• Leverage GenAI tools and emerging technologies to accelerate ideation, experimentation, production workflows, and creative exploration

Preferred

• Motion graphics, animation, and lightweight design capabilities strongly preferred
• Experience leveraging GenAI tools such as Pencil, ChatGPT, Adobe Firefly, Midjourney, or similar platforms to enhance creative workflows preferred