Responsibilities

• Serve as a communications consultant and partner with colleagues, leaders, and various departments to decide what needs to be communicated across our organization. Determine the most effective ways to reach internal audiences with these messages.
• Contribute to and manage small to medium projects within the assigned area. Develop and execute internal communications plans for special projects or corporate campaigns. These assignments are broad in scope and require depth of knowledge as well as creativity.
• Plan, research, write, edit, and deliver business and job-related information using digital communications tools (intranets, microsites, emails, key messages, talking points, etc.) to inform team members about our organization’s mission, vision, Core Behaviors, strategy, policies, initiatives, and events.
• Measure the success of your communications efforts using data from tools such as Google Analytics, SharePoint, and Poppulo, as well as through anecdotal feedback and other metrics that are available to you.
• Provide counsel to those you work with about the best communication practices and tactics to reach the right audience. This includes digital and non-digital channels and tactics.
• On an ongoing basis, meet with matrixed partners, ensure that messages support Highmark Health’s mission, vision, and strategy, and that internal messages align with external messages.
• Be available, when needed, to respond to internal crisis communication needs.
• Other duties as assigned or requested.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• 6 years of relevant, progressive experience in the area of specialization
• 5 years of Relevant progressive experience in marketing, communications, public relations, or related field
• Experience with editing and proofreading
• Experience publishing to a SharePoint platform
• Experience using and interpreting analytics using tools such as Google Analytics and building and analyzing surveys using tools such as Qualtrics
• Understanding of desktop publishing (Photoshop, Illustrator) and Microsoft products (including Teams, SharePoint publishing, Excel)

Preferred

• Experience working in health care/health insurance or a related field
• Experience with editing and proofreading
• Experience publishing to a SharePoint platform
• Experience using and interpreting analytics using tools such as Google Analytics and building and analyzing surveys using tools such as Qualtrics
• Understanding of desktop publishing (Photoshop, Illustrator) and Microsoft products (including Teams, SharePoint publishing, Excel)