Senior Communications Manager at Personify Health | USA | $115K/yr – $130K/yr

Senior Communications Manager

USA (Remote)

$115K/yr – $130K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

Job Summary

Own embedded communications leadership for a Fortune-class client, owning the end-to-end member experience across email, in-app, push, and print with a focus on accuracy, governance, and measurable impact.

Single-point cross-channel ownership: drive strategy, planning, QA, and editorial direction for every member touchpoint.
Partner with the client lead to surface priorities, track performance, and stay aligned with brand governance.
Leverage analytics and AI tools to improve content effectiveness and campaign planning.

Job Description

Ready To Own The Communications Strategy For One of Personify Health's Most Strategic Global Clients?
This is not a typical communications role — it's a dedicated, embedded position built around a single large, global, Fortune-class client, where you are the through-line across every member-facing touchpoint. From campaign strategy to content execution to channel performance, you own it all: email, in-app, push, banners, print, and more. The work you do directly shapes how hundreds of thousands of members experience their health benefits — and whether they engage with them at all. When member communications land with clarity, consistency, and impact, clients renew, expand, and trust Personify Health to keep delivering.
Own the full communications through-line: Serve as the single point of accountability for all member-facing communications across every channel — email, in-app, push, banners, announcement cards, print, and internal client channels — ensuring consistency, quality, and strategic alignment at every touchpoint.
Lead communications strategy and planning: Engage early in campaign planning to align on goals, audiences, and messaging direction before content development begins, and translate program objectives into a coherent, channel-spanning communications calendar.
Drive client partnership: Partner with the client lead as a proactive, senior-level communications advisor — surfacing upcoming priorities, flagging known changes, sharing performance insights, and maintaining alignment with Dell's approved communication strategy and brand governance standards.
Enforce internal alignment and process integrity: Champion internal practices that reduce client review burden and minimize late-stage revisions, maintaining consistent presence in planning forums and building operational infrastructure that gives clear visibility into ownership, timing, and status across all communications work.
Deliver rigorous quality assurance: Own the final QA review of all member communications — proofreading, audience validation, brand alignment, link destinations, and campaign tier classification — before any asset reaches the client for review.
Provide editorial and creative direction: Guide writers, designers, digital, campaign, and wellness coordinator teams through execution with clear messaging frameworks and audience-focused direction, ensuring every deliverable is strategically aligned and consistently executed.
Apply data to drive performance: Use engagement analytics, performance metrics, and behavioral change insights to continuously refine communications strategy, improve content effectiveness, and inform planning recommendations for the client.
Manage platforms and operational assets: Maintain and update Zendesk, SharePoint, Viva Engage, campaign planning decks, and messaging frameworks — keeping approvals, documentation, and communications infrastructure current and reliable.
Leverage AI and emerging tools: Apply generative AI and emerging communication technologies to support messaging development, content optimization, campaign planning, and analytics — with strong editorial judgment guiding every output.

7+ years of communications experience with demonstrated expertise in client-facing or account-embedded roles, ideally supporting a Fortune 500 or 1000 technology company
Proven track record of owning communications strategy across matrixed environments, multiple channels, and high content volume simultaneously
Experience navigating enterprise brand governance, stakeholder review processes, and complex client approval dynamics
Background in health, wellness, benefits, or a related industry strongly preferred
Experience using engagement analytics and performance data to inform communications strategy and content decisions
Proficiency with marketing automation and communications platforms, including Braze and/or Salesforce Marketing Cloud
Experience with content management systems and communications tracking tools
Working knowledge of Zendesk, SharePoint, and Viva Engage
Hands-on experience applying generative AI tools to communications workflows, content development, and campaign analytics

Fortune-class client experience
Experience with AI-driven content optimization

The Highlights:
Competitive base salary and benefits effective day one
Comprehensive medical and dental through our own health solutions (yes, we use what we build)
Unlimited PTO—rest and recharge time is non-negotiable
Mental health support, retirement planning, and financial protection
Professional development with clear career progression and learning budgets
Mission-driven culture where diverse perspectives drive real impact on people's health

talent@personifyhealth.com

Personify Health

We are the first and only personalized health platform to provide health plan administration, holistic wellbeing solutions, and comprehensive health navigation – all in one place. Personalized, human-centric, and powerfully simple, Personify Health helps businesses optimize investments in their members while empowering people to engage more deeply with their health. Personify Health aims to address the issues of increasing healthcare costs and complexity by breaking down traditional silos found in healthcare and rejecting a one-size-fits-all mentality. Backed by decades of experience and global operations, the company brings together industry-leading health, wellbeing, navigation, and benefits solutions to offer a first-of-its-kind personalized health platform. The end-to-end platform makes it easier to proactively respond to people’s unique needs across their lives through a combination of data-driven personalization capabilities, a science-backed methodology, and concierge-level clinical services.

Founded in 2023

Providence, Rhode Island, USA

2.1K employees (117 in marketing)

www.personifyhealth.com