Responsibilities

• Own the full communications through-line: Serve as the single point of accountability for all member-facing communications across every channel — email, in-app, push, banners, announcement cards, print, and internal client channels — ensuring consistency, quality, and strategic alignment at every touchpoint.
• Lead communications strategy and planning: Engage early in campaign planning to align on goals, audiences, and messaging direction before content development begins, and translate program objectives into a coherent, channel-spanning communications calendar.
• Drive client partnership: Partner with the client lead as a proactive, senior-level communications advisor — surfacing upcoming priorities, flagging known changes, sharing performance insights, and maintaining alignment with Dell's approved communication strategy and brand governance standards.
• Enforce internal alignment and process integrity: Champion internal practices that reduce client review burden and minimize late-stage revisions, maintaining consistent presence in planning forums and building operational infrastructure that gives clear visibility into ownership, timing, and status across all communications work.
• Deliver rigorous quality assurance: Own the final QA review of all member communications — proofreading, audience validation, brand alignment, link destinations, and campaign tier classification — before any asset reaches the client for review.
• Provide editorial and creative direction: Guide writers, designers, digital, campaign, and wellness coordinator teams through execution with clear messaging frameworks and audience-focused direction, ensuring every deliverable is strategically aligned and consistently executed.
• Apply data to drive performance: Use engagement analytics, performance metrics, and behavioral change insights to continuously refine communications strategy, improve content effectiveness, and inform planning recommendations for the client.
• Manage platforms and operational assets: Maintain and update Zendesk, SharePoint, Viva Engage, campaign planning decks, and messaging frameworks — keeping approvals, documentation, and communications infrastructure current and reliable.
• Leverage AI and emerging tools: Apply generative AI and emerging communication technologies to support messaging development, content optimization, campaign planning, and analytics — with strong editorial judgment guiding every output.

Requirements

• 7+ years of communications experience with demonstrated expertise in client-facing or account-embedded roles, ideally supporting a Fortune 500 or 1000 technology company
• Proven track record of owning communications strategy across matrixed environments, multiple channels, and high content volume simultaneously
• Experience navigating enterprise brand governance, stakeholder review processes, and complex client approval dynamics
• Background in health, wellness, benefits, or a related industry strongly preferred
• Experience using engagement analytics and performance data to inform communications strategy and content decisions
• Proficiency with marketing automation and communications platforms, including Braze and/or Salesforce Marketing Cloud
• Experience with content management systems and communications tracking tools
• Working knowledge of Zendesk, SharePoint, and Viva Engage
• Hands-on experience applying generative AI tools to communications workflows, content development, and campaign analytics

Preferred

• Health industry background strongly preferred (benefits/healthcare)

Benefits

• The Highlights:
  - Competitive base salary and benefits effective day one
• Comprehensive medical and dental through our own health solutions (yes, we use what we build)
• Unlimited PTO—rest and recharge time is non-negotiable
• Mental health support, retirement planning, and financial protection
• Professional development with clear career progression and learning budgets
• Mission-driven culture where diverse perspectives drive real impact on people's health
• Want the full picture? Visit personifyhealthbenefits.com to explore our complete benefits package, wellness programs, and other employee perks.