Responsibilities

• Own Layton's external communications strategy across markets; set messaging direction and ensure consistent voice and quality.
• Provide communications counsel to senior leaders and regional teams on what to say and where it lands.
• Stay ahead of industry trends and reputational risks; bring opportunities and concerns to leadership early.
• Coordinate with content/production to reflect messaging in content calendars and agency amplification plans.
• Lead PR efforts; build relationships with trade press and position Layton in target markets.
• Set a high bar for earned media; pursue outbound storytelling in construction trade press, regional business journals, and broader media.
• Pitch stories, secure placements, and coordinate executive interviews; manage media requests.
• Develop crisis communications framework with leadership and ensure preparedness.
• Lead a small communications team and guide PR priorities and story development.
• Align strategy with BD events and market launches; ensure unified communications across units.

Requirements

• 10+ years in communications, PR, or a related field
• Proven experience developing and executing external communications strategies in a B2B environment
• Track record in media relations, thought leadership, and reputation management
• Strong understanding of how communications supports long sales cycles and relationship-driven business development
• Exceptional writing, editing, and messaging skills: you own and direct brand voice across written and visual content
• Experience providing communications counsel to senior leaders
• Experience managing and developing teams
• Experience providing strategic oversight to cross-functional partners
• Ability to translate complex technical or industry concepts into compelling narratives
• Familiarity with AI tools and platforms for content development, media monitoring, or analytics

Nice to Have

• Construction, AEC, or professional services industry experience
• Experience managing external PR or communications agencies
• Experience with executive communications, speechwriting, and spokesperson preparation
• Experience launching communications campaigns for new markets or offices
• Experience with awards programs and executive positioning
• Experience advising on sponsorship strategy and activation
• Familiarity with industry publications and media landscape in construction or real estate sectors

Benefits

• Medical, Dental, Vision Insurance; Health Savings Account; Flexible Spending Accounts
• 401(k) retirement plan with employer match; Life & AD&D; Disability coverage
• Paid time off; Holidays; Pre-tax parking/public transit; Family support
• Group Legal; Identity Theft Protection; Employee Assistance Program
• Other voluntary benefits may apply